Elon Musk taking over Twitter, but most marketers not worried

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried  appeared first on Search Engine Land.

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Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land.

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Google offers limited free training to U.S. companies

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. The post Google offers limited free training to U.S. companies appeared first on Search Engine Land.

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How to retain employees during the Great Resignation

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. The post How to retain employees during the Great Resignation appeared first on Search Engine Land.

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A guide to machine learning in search: Key terms, concepts and algorithms

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land.

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LinkedIn is rolling out a new website link feature

LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.

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Google lets users limit three more types of ads on YouTube, GDN

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.

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Baseline analysis for your SEO strategy

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.

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