Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3kmyWsG
via https://ift.tt/2Pg1rsj https://ift.tt/3kmyWsG