Let’s kill the hourly rate: We are leaving money on the table

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Q273d0
via https://ift.tt/2Pg1rsj https://ift.tt/2Q273d0