Monday, July 31, 2023
Delhi Records Minimum Temperature Of 26.6 Degrees Celsius
X launches creator ads revenue sharing program
X has officially rolled out its creator ads revenue sharing program.
The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform.
Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable people to “earn a living” by posting on its site.
Why we care. Musk is in the midst of trying to rebrand Twitter to X following a plummet in ad revenue after his takeover last year – and this new feature comes at a huge turning point for the platform. The program has already helped creators secure substantial early payouts, which is helping to generate interest in the brand again. However, while the payouts so far have been impressive, the eligibility qualifications are pretty high. Perhaps too high for people to realistically earn a living through X.
Who is eligible? In order to be considered for the creator ads revenue sharing program, your account must meet the following criteria:
- Subscribed to Blue or Verified Organizations.
- Have at least 15M impressions on cumulative posts within the last three months.
- Have at least 500 followers
If your account meets these conditions, you’ll then need to ensure you have an account with Stripe – X’s payment processor. You’ll then need to ensure that X’s Ads Revenue Share Terms are adhered, for example, the Creator Monetization Standards and the X Rules.
How it works. If your account is eligible, you’ll need to follow these simple steps to get started:
- Join and set up payments from within the Monetization section of the app, which can be found in the side menu on iOS and Android, and the overflow menu on web.
- Click on ‘Join and setup payouts’, which will redirect you to X’s payment processor, Stripe.
- Setup a Stripe account to receive your share – this is the account you will need to transfer funds to your external bank account.
- Once you opt in, you will receive payouts at a regular cadence, so long as you have generated more than $50 USD.
What has X said? X announced the rollout via a statement posted in its Help Center. It read:
- "We want the process to be as simple as possible, so all eligible X Blue and Verified Organizations subscribers are entitled to revenue share so long as they meet the eligibility criteria and join."
- "Users will be able to apply for both Creator Subscriptions and Ads Revenue Sharing by accessing Monetization in settings."
- "While all eligible users may choose to participate, if you are found to breach the Ads Revenue Share Terms, which include, for example, Creator Monetization Standards and the X Rules, you may be excluded from the program."
Deep dive. Read Twitter's full announcement for more information on how its ad revenue-sharing program works.
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Andi Search launches new semantic content engine
Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience.
Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do that, Hoover said.
- “What makes the web great is the high-quality content that producers spend hours researching, writing and creating. Fair content attribution, however, has been an issue in search from all the way back when Google started doing snippets, and now LLM search opens up a new paradigm for an experience that buries the original content producer even more.
- “Our commitment is to showcase great content and useful information, not steal it. There’s a way to do GenAI search that benefits both the user and producers of media,” Hoover said.
What it looks like. Here’s an example search for [suggest ideas for lowering blood pressure as a 35 year old]:
Visual updates. Andi now uses a “universal image discriminator,” which detects an image’s size and quality, then dynamically resizes it to display in its visual feed. Images are sourced from the webpages in Andi’s search results.
What is Andi. Andi is a startup search engine that was doing conversational, generative question answering before the new Bing and Google Search Generative Experience. It generates results from its index of 30,000 high-quality websites.
Dig deeper. Andi Search adds Generated Content feature.
Why we care. Andi, recognizing the importance of citing its sources, is trying to set itself apart from the generative AI experiences from Google and Bing. While Andi is an alternative search engine with a tiny fraction of Google’s user base and isn’t on your SEO radar, watching the evolution of Andi’s visual, feed-based take on search results is interesting.
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Man Jumps Before Train At Delhi Metro's Najafgarh Station, Dies On Spot
Odisha: 4 Children Among 5 killed As Under-Construction Culvert Collapses
Sunday, July 30, 2023
125 Patients Evacuated Due To Fire In Ahmedabad Hospital, No Casualties
College Student Arrested For Raping 13-Year-Old Girl In UP: Police
Harassed By Family For Being Childless, Punjab Woman Dies By Suicide: Cops
Saturday, July 29, 2023
Video: Massive Blaze At Delhi Shoe Factory, 13 Fire Engines Rush To Spot
Fire At Ahmedabad Hospital, 125 Patients Evacuated, No Casualities Reported
Hours After Brother Drowns, Rajasthan Woman Jumps Into Water Tank, Dies
Man Who Went Missing A Decade Ago Reunites With Wife In UP's Ballia
Member Of Gang Involved In Delhi Jail Murder Arrested After Encounter
Friday, July 28, 2023
"Shocked To Find Out...": Atishi Pulls Up Top Bureaucrat On Flood Relief
Delhi Man Who Killed Cousin Stalked Her After She Refused To Marry Him
Waterlogging, Traffic Disruptions In Parts Of Delhi After Heavy Rain
UP Woman's Body Exhumed After Brother Alleges Dowry Death: Cops
Watch: Hundreds Of Cars Stuck In 3-km Long Jam Near Delhi-Noida Border
Thursday, July 27, 2023
400 Kg Of Tomatoes Stolen From Pune Farmer, Case Registered
GA4 audiences can now be used with third-party segments in Ad Manager
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager.
By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts.
Meanwhile, audiences can also be used as-is for targeting or, marketers can combine this data with other audiences to perform analyses.
Why we care. This additional data provides valuable insights to marketers about their customer-base and how effective their campaigns are at reaching them.
It’s vital that advertisers understand their customers the best they can so that they can make data-driven decisions to not just target the right people, but to ensure that the content they create will engage them – which is likely result in higher conversions and ROI.
How it works. To access GA4 audiences in Ad Manager you need to follow these simple steps:
- Link your Analytics property to Google Ad Manager.
- Activate Google signals.
- Enable Ads personalization in the link settings.
- GA4 audience should then automatically be exported to Ad Manager.
Deep dive. Read Google's 'Sharing Audiences in Google Analytics' guide for more information.
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Wednesday, July 26, 2023
Heavy Rainfall Predicted In Himachal, Orange Alert For 9 Districts
Meta’s ad revenue up 12% in Q2, exceeding expectations
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations.
Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to $32 billion in Q2 2023.
Daily active users. Meta’s Q2 2023 performance also showed impressive growth in user engagement.
- Facebook’s daily active user count increased by 5% to reach 2.06 billion.
- The number of monthly active users was 3.03 billion, up 3% year-on-year.
- The “family of apps” category, which includes Instagram and WhatsApp, saw a 7% year-over-year rise in daily active users, totalling 3.07 billion.
- The number of monthly active users in this category also increased by 6% to 3.88 billion.
“Year of efficiency”. Meta’s strong performance comes after Zuckerberg implemented a string of cost-cutting measures across the business, including laying off more than 21,000 staff members. He also cut spending in some divisions and restructured the hierarchy of the company.
Why we care. This is the first time that Meta has achieved double-digit growth since the fourth quarter of 2021, with much of its strong performance driven by growth in ad revenue. This sends a clear message that digital advertising is bouncing back after it took a setback due to the economic downturn. Now, forecasters are predicting increased ad spend for later on in the year, which will create more opportunities for marketers.
Earnings report. You can review Meta’s full report here.
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Microsoft Search and Advertising revenue up 3% amid ad spend drop
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.
Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue – excluding traffic acquisition costs – was up by 8%.
The company attributed the increase to higher search volume and its acquisition of Xandr, the ad-buying platform it acquired from AT&T.
However, despite signs of growth, Microsoft noted that these figures are “a bit behind expectations” due to lower ad spend.
Microsoft didn’t report its revenue in dollars (although we will update this article as soon as it does), but did confirm that LinkedIn revenue surpassed $15 billion for the first time in Microsoft’s 2023 fiscal year, following a 5% increase and 7% increase in constant currency.
The company attributed the increase in revenue to growth in Talent Solutions, with some continued bookings impacted from the weaker hiring environment in key verticals.
However, despite the increases, these numbers were still below what had been forecast for Q2 as growth was partially offset by a decline in Marketing Solutions, again, due to lower ad spend.
- “Advertising spend was slightly lower than anticipated which impacted Search and news advertising and LinkedIn Marketing Solutions. For LinkedIn, we expect revenue growth in the low to mid-single digits. Even with share gains in our hiring business, growth will continue to be impacted by the overall markets for recruiting and advertising, especially in the technology industry where we have significant exposure,” said Amy Hood, executive vice president and chief financial officer at Microsoft.
Why we care. Following a slump in demand for digital advertising earlier on in the year, analysts had predicted that Q2 would be a more successful quarter due to continued investment in AI. However, the company’s latest results show that growth was slower than anticipated due to a drop in ad spend. Perhaps those expecting AI investment to deliver instant, more significant revenue results have been too presumptuous.
Earnings report. Read Microsoft’s full Q2 performance report for more information.
The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.
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Dalit Man Shot Dead In UP After Complaining About Loud Music Near House
Bing Search and Bing Chat officially rolling out dark mode
Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark mode for Bing over the next few days.”
What dark mode looks like in Bing Search. Here is a screenshot of what dark mode looks like in Bing Search:
What dark mode looks like in Bing Chat. Here is a screenshot of what dark mode looks like in Bing Chat:
How to enable dark mode in Bing. To enable dark mode in Bing Search or Bing Chat, click on the menu bar at the top right of the page and under the “appearance” section check off “dark.” You can also default to your system settings for dark or light mode:
Why we care. Jordi Ribas from Microsoft said, “We heard the requests for dark mode and are excited for everyone to experience this feature in Bing Search and Chat.”
So this is a much-requested feature and we know Google Search supports dark mode, as does Google Bard.
The post Bing Search and Bing Chat officially rolling out dark mode appeared first on Search Engine Land.
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Tuesday, July 25, 2023
Man Kills 65-Year-Old Father With Shovel Over Argument In UP: Cops
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year.
A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%).
However, Google’s advertising network was down 5%.
- “Our financial results reflect continued resilience in Search, with an acceleration of revenue growth in both Search and YouTube,” said Alphabet Chief Financial Officer Ruth Porat.
Although results surpassed expectations, the single-digit growth percentages suggest that digital ad spend has yet to fully recover to its former glory. Experts predict that this should happen in Q4 of 2023.
Why we care. The better-than-expected performance might suggest that confidence and trust in digital advertising is finally stabilizing following the economic downturn. This is great news for digital advertisers as it suggests ad spend is set to grow as we look toward the hugely important holiday period in Q4.
Leadership in AI. Google’s ad revenue increased by $1.85 billion from the previous year, while YouTube ad revenue was $7.67 billion, up from $7.34 billion in 2022.
Google’s Chief Business Officer, Philipp Schindler, added that the company will continue to invest heavily into AI as the business enters into its seventh year as an AI-first company.
- “Generative Ai is supercharging new and existing ad products. We’re helping advertisers to make better decisions, solve problems and enhance creativity. I’m very excited about AI,” Schindler said.
Stepping down. Alphabet confirmed in its Q2 financial announcement that Porart, who has been with Google for eight years, will be stepping down as CFO. On September, she will take on the newly-created position of president and chief investment officer.
In her new role, Porart will be responsible for Alphabet’s “other bets” and will continue working closely with CEO Pichai. She will be responsible for strengthening the company’s relationships with policy-makers and helping shape its corporate investments to have a maximum economic impact.
Earnings report. You can read Alphabet’s full second quarter 2023 results report for more information.
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Don’t underestimate the power of content management by Cynthia Ramsaran
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
It’s time to redefine how we manage our creative assets and use innovative solutions designed to unify, streamline, and amplify the content management processes.
Learn how by registering and attending “Don’t Underestimate the Power of Content Management,” presented by Acquia.
Click here to view more Search Engine Land webinars.
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Woman, Her Son Dead After Portion OF Building Collapses In Delhi
Monday, July 24, 2023
FIR For Trying To Pass Off Myanmar Woman Killing Video As Manipur Incident
Mizoram Chief Minister Says Ruling Mizo National Front Not Afraid Of NDA
2 Cops 'Violently And Brutally' Assaulted In Leh, Culprits On Run
Man Stabbed To Death For Resisting Robbery Attempt In Delhi, 2 Arrested
TikTok launches text posts
TikTok is rolling out text posts for the first time.
Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option.
Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.
Why we care. Providing brands with the ability to share text posts is another method in which they can reach and engage their audience. While some TikTok users may be responsive to live videos, others are more likely to connect with text posts. Giving marketers this additional resource is helping them to draw in an audience that may have previously been untapped. The bigger the audience a brand is able to reach and engage with, the higher the possible ROI.
New features. To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including:
- Stickers: TikTok has a range of stickers that creators can use to enhance their text posts.
- Tags and hashtags: In the same way that you can with video and photo posts, tags and hashtags can also be used with text posts.
- Background colors: Content creators can choose a color to layer behind their text to make their message pop.
- Sound: TikTok has stressed that sound is a vital part of the user experience, so it has given brands the option to add sound to their text posts.
- Draft and discard: If a creator doesn’t want to publish a text post they’ve been working on, they can save it in drafts to return to later, or discard it.
How it works. TikTok has rolled out the new text post feature to simplify the content creation process. Simply follow these steps to publish your first text post:
- Create a text post: Go to your camera page and you’ll be greeted with three options; photo, video and text. Choose text and you’ll be taken to the text creation page where you can start typing.
- Enhance your text post: After writing out your text post, enhance it by using some of the features mentioned earlier, such as stickers, hashtags and sound, to make it as engaging for the user as possible.
- Publish: Once you’re happy with your end product, share your message with your followers.
What has TikTok said? TikTok announced its text post expansion via a statement published in its newsroom. A spokesperson said:
- "We're thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity."
- "With text posts, we're expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we've seen in comments, captions, and videos a dedicated space to shine."
- "We're excited to see what our community will create with text posts, a new way to express and share your creativity on TikTok."
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GA4 custom report builder adds 33 ecommerce dimensions, metrics
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season.
The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder.
In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.
Why we care. Adding these new GA4 dimensions and metrics should help you better understand the performance of campaigns, extract insights and make data-informed decisions – and potentially lead to improved more revenue.
New ecommerce dimensions. GA4 now has the following ecommerce dimensions available in the custom report builder:
- Item affiliation
- Item brand
- Item category
- Item category 2
- Item category 3
- Item category 4
- Item category 5
- Item ID
- Item list ID
- Item list name
- Item list position
- Item location ID
- Item name
- Item promotion creative name
- Item promotion creative slot
- Item promotion name
- Item variant
- Shipping tier
New ecommerce metrics. GA4 now has the following ecommerce metrics available in the custom report builder:
- Gross item revenue
- Gross purchase revenue
- Item refund amount
- Item revenue
- Items added to cart
- Items checked out
- Items clicked in promotion
- Items purchased
- Items viewed
- Items viewed in list
- Items viewed in promotion
- Purchase revenue
- Refund amount
- Shipping amount
- Tax amount
New revenue metrics. GA4 has also introduced the following new revenue metrics in explorations:
- Gross item revenue (The total revenue from items only, excluding tax and shipping).
- Gross purchase revenue (The total revenue from purchases made on your website or app).
- Refund amount (The total amount from refunds given on your website or app).
Duplicative revenue metrics removed. In addition to the introduction of new metrics and dimensions, Google has removed the following duplicative revenue metrics
- Ecommerce revenue.
- Event revenue.
What has Google said? In a GA4 update posted to the Google Analytics announcement page, a statement read:
- "We recommend updating any explorations that use the Ecommerce revenue or Event revenue metric to now use the Purchase revenue metric."
- "To create explorations and see revenue from ecommerce transactions, use Purchase revenue. Existing explorations that use these removed metrics will continue to work, but new explorations should use the new revenue metrics instead."
Deep dive. Read Google's official announcement on its Analytics blog for more information.
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11 Arrested, 5 Minors Detained In Tiger Poaching Case In Maharashtra: Cops
The most underrated SEO factor by valantic
SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries.
Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article.
The interface between branding and known SEO factors
As mentioned, there are many intangible things within SEO, including branding. Both share many similarities. They:
- Seem unclear and intangible to many.
- Require a long-term vision.
- Have a path to success.
- Will become some of your strongest assets.
And they can reinforce each other:
- Increased SEO visibility throughout the customer journey increases brand visibility.
- A stronger brand can contribute to SEO.
That being said, there are plenty of known SEO factors, some having common ground with branding:
- E-E-A-T
- Authority (Authority, the A of E-E-A-T)
- Reliability (Trust, the T of E-E-A-T)
- Search intents
The Quality Rater Guidelines
By analyzing Google updates and documentation, we can understand their vision.
Google’s Search Quality Rater Guidelines (SQRG) is a book of more than 176 pages that offers a handle to Search Quality Raters (SQR). The SQR provides feedback to the output of the Google algorithms in order to improve the overall user experience within the search engine, as can be seen on page six of the SQRG.
We see that Google has over 16,000 external SQR at its disposal. 16,000 real people worldwide who continuously feed the algorithm with feedback based on manual checks they do on search results and web pages based on the publicly available guidelines.
Not every SEO professional knows these guidelines, but knowing them and monitoring changes contributes to developing a good long-term SEO vision.
E-E-A-T
One of the most important concepts within the guidelines is the E-E-A-T concept (Experience, Expertise, Authoritativeness and Trust). The SQRG mentions the E-E-A-T abbreviation 126 times.
Trust and Authoritativeness, in particular, have a great deal in common with branding and will therefore be discussed.
Trust
According to the guidelines, Trust is the most important factor because untrustworthy pages have low E-E-A-T regardless of how Experienced, Expert, or Authoritative they may seem.. The example given in the guidelines is a financial scam. It is completely untrustworthy even if the content is authoritative or the scammer is an expert in running scams.
The assessment of Trust is done by looking carefully at the information on the website of the company itself and everything else that can be found on the internet about the website and the authors. Examples are your About Us section, media sentiment and public complaints and reviews.
The SQR seems to use a mix of qualitative and quantitative data. Search volumes are a quantitative expression of (brand) interest. A website labeled as “Trustworthy” will not necessarily enjoy great brand awareness. But the chances that a strong, well-known brand is considered Trustworthy by people are far greater than a brand that is just entering the market, and enjoys the same perception.
Therefore, theoretically, when there is a relatively large search for a specific brand, this could be a signal of Trust for Google’s algorithm.
Authority
Google tries to present the most relevant answers (search results) to each query. For Google (and probably most people), the more you are an authority in your industry, the more likely you are to be a relevant answer.
Google can measure your degree of Authority based on numerous factors such as content quality, link profile, mentions and other data.
If brand interest can be linked to Trust, then brand interest in a specific niche is a quantitative expression of Authority in that niche.
Search intents
Changes in search intent
The guidelines consist of four chapters, of which understanding users and the intentions behind their search terms is one. On page 87 of the SQRG, Google clearly explains that search intents can change over time.
Search intents can change rapidly, and search results adapt equally fast. A perfect example is the search intent for countries and cities during COVID. The intent behind very specific search terms such as “Holiday Barcelona” and “Holiday Spain” could change lightning fast whenever there was COVID turmoil. When a country received negative travel advice or the destination hit the news due to rising infections, the search results changed from travel websites to government pages almost immediately and changed back equally fast when things returned to normal.
Seasonal trends
An example of changing search behavior is the search market for health insurance in the Netherlands. In the Netherlands, health insurance is mandatory, and you can only switch healthcare providers around November and December.
Between January and September, the primary search intent of “health insurance” is more focused on information about health insurance in general. Because people have to make their choice in Q4 whether they switch from health insurance or not, you see that the search intention changes to “Compare health insurance” in Q4.
This has a clear impact on the search results. In the example below, you can see the fluctuations of a Dutch health insurer “CZ” and healthcare comparator ‘Zorgkiezer’ on the generic term “Health insurance”
We see that ‘Zorgkiezer’ starts at position nine during the beginning of Q4 and climbs to position two in the last days that people can switch, then drops back after that.
In summary
So we know that:
- The search volumes from Google Ads are measured and made available by Google itself.
- Google’s search results are created by the most advanced machine learning algorithms, of which RankBrain is an algorithm that has been active since 2015 (more than eight years) and is specifically intended to understand our search intents.
- A change in search intent has a direct impact on search results.
- The algorithms are fed by over 16,000 people, specifically briefed to check whether the website behind a search result is trustworthy and has enough Authority.
When a brand becomes increasingly popular in a niche, the search intent within that niche can change so much (because users want to buy a product in a specific category from the website) that Google’s algorithms will consider the website as more relevant within that niche.
Measuring the impact of branded searches in SEO
In our experience, branding definitely has an impact on SEO, at least to some degree. During our work at Van der Garde it became undeniably clear that the highly competitive queries were very sensitive to this: The short-tail dropped towards the high season, the mid-long-tail did not.
Impact on short-tail terms
Impact on mid-long-tail terms
We were able to perform this analysis because we have excellent GSC data retention and segmentation via Rytes’ Search Success (check out our other tips for daily use of Search Success).
Change of (branded) search intents
The demand increase between low and high seasons is extreme in this market, so we probably see more impact here than in other industries.
To map the change in search behavior within the outdoor furniture industry, we benchmarked brand interest towards Van der Garde against 15 competitors and the non-branded search market. The benchmark concerns the development of the average monthly search query between February – May (high season) compared to October – January (off-season)
We have distinguished between outdoor furniture specialists that sell nothing but outdoor furniture and companies that do not necessarily have outdoor furniture as their core business.
- Outdoor furniture specialists (core business)
- Van der Garde
- Tuinmeubelshop
- Tuinmeubelland
- AVH Outdoor
- Buitenhof Tuinmeubelen
- Kees Smit
- Home furnishing store chains
- Kwantum
- Jysk
- Leen Bakker
- VidaXL
- Hardware stores
- Karwei
- Gamma
- Praxis
- Garden store chains
- Intratuin
- Fonteyn
For the furniture store chains, DIY stores, and garden chains, we only used the keyword combinations between brand and outdoor furniture-related search terms (Karwei outdoor furniture, Karwei parasol 300 cm, etc.).
We used all queries with the outdoor furniture specialists because the entire brand has an outdoor furniture search intention.
By definition, the specialists should have more Expertise and Authority within their industry than many of the much larger national chains with a broader focus.
Additionally, they often have much lower budgets than the larger companies. As a result, they see a much more significant increase in search demand for outdoor furniture than the “real” outdoor furniture specialists and the non-branded search market itself.
So, given our theory, search intent is shifting more towards these companies in this period.
Example A
Outdoor furniture specialist Van der Garde drops annually on “tuinset” (Outdoor furniture set) towards the high season and rises towards the off-season. Simultaneously, hardware store Praxis performs the opposite. Their search demand increases over 665% towards the high season, whereas Van der Garde’s increase is “only” 200%. It’s not inconceivable that:
- Google concludes that people who search for “tuinset” are more likely intending to visit Praxis than Van der Garde.
- Van der Garde, therefore gradually drops from the top three to position 12 while praxis rises from position seven to the top three.
- This returns to “normal” when the difference in brand interest decreases.
Example B
Again, when comparing outdoor furniture specialist Tuinmeubelshop and home furnishing chain Jysk, the specialists’ brand demand “only” increases 300% while Jysks’ increases 717%. What’s more extreme is that on the query “loungeset.” Jysk never had top 10 positions during the off-season in the past two years. But during peak season, when brand demand peaks, they even tap the top three.
Conclusion
Can branded searches influence SEO results? Absolutely. It is logical, and our data shows it. Does that mean companies should shift their SEO budget to branding? Definitely not. Branding impacts SEO but is still a smaller factor than an SEO-optimized website.
However, the lower your brand interest is in a competitive industry, the harder you’ll have to work on your SEO. But with Van der Garde, we showed proof that even then, David can beat Goliath.
Want to work with our SEO team? Contact marketing@valantic.nl. Want to work in our SEO team? See our SEO Consultant vacancies.
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Sunday, July 23, 2023
Thieves Find Nothing At Elderly Man's Home, Leave Rs 500 Behind: Cops
Pune Cop Shoots Dead Wife And Nephew, Then Dies By Suicide: Police
Delhi's Maximum Settles At 37.5 Degree Celsius, Light Rain Likely Tomorrow
Man Arrested For Selling Banned Chinese Kite Strings In Delhi: Cops
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Saturday, July 22, 2023
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Roads, Houses Damaged Due To Heavy Rainfall In Uttarakhand District
Man Hit With Iron Rod, Robbed Of Over Rs 14 Lakh By 4 Men In Delhi
Friday, July 21, 2023
Judicial Remand For Car Driver Who Crushed 9 People To Death In Ahmedabad
Opposed To Relationship, UP Man Beheads Sister, Walks With Severed Head
Businessman, His Bodyguard Killed In Firing In Bihar: Cops
Congress Government In Chhattisgarh Survives No-Trust Motion Moved By BJP
Google updates Misrepresentation policy with key information on building trust
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust.
The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search.
Why we care. The updated policy provides specific criteria for brands. This level of detail will also prove useful for anyone struggling with a misrepresentation suspension or warning.
Building trust. In its updated policy, Google explained that there are four issues you need to address to build trust. For each issue specified, Google provided specific instructions that brands should follow:
- Business Identity
- Ensure that the official business name is provided and that there is consistency across the registered business name and domain name.
- Make sure a brand’s website features an ‘About Us’ page as this establishes authenticity and helps customers to understand their unique journey.
- Link out to the brand’s social media profiles from the website so that customers can follow those accounts should they so wish.
- Transparency
- Make sure website content and messaging is completely clear and include details regarding shipping, returns and privacy policies.
- Ensure honesty and transparency about the brand’s business model and how the company operates.
- Online reputation
- Display honest reviews and testimonials about a brand’s products and services to help customers understand how to use them.
- Feature any badges or seals of approval from official third-party sources.
- Clearly display how customers can get in touch.
- Be sure to tell customers if the brand publishes a blog post.
- Make sure customers know if the brand was mentioned in a third-party article.
- Professional design
- Make sure that the brand’s website has an SSL certificate to reassure customers that their sensitive data is stored securely.
- The brand’s website should be easy to navigate and shouldn’t contain any unnecessary redirects or redirects to broken links.
- Try to avoid placeholders where possible as this gives Google and the customer the impression that the website is still under construction and not yet ready for SERPs.
Assisting Google. Google explained that there are several steps brands can take to help it to understand their business faster and more accurately:
- Create and verify a Google Business Profile.
- Share up-to-date information in the Merchant Center under the Business information settings.
- Link relevant third-party platforms to Merchant Center.
- Follow Google’s SEO guidelines to ensure a strong customer experience is provided.
- Opt into the Google Customer Reviews or other third-party review services to improve eligibility for seller ratings.
- Match product data in the product feed with your website to make sure that customers are seeing the same information across both platforms.
What has Google said? Google said via a statement posted on its Merchant Center:
- “We want Google to be a safe and trustworthy place for both our customers and retailers.”
- “Customers should feel confident about the offers they are browsing and the businesses they are purchasing from.”
- “Sometimes it can take some time before a sufficient level of trust is established and before we consider it safe to display your offers to customers.”
- “This assessment is an ongoing process and since we know that customers are likely to do research about your products and business, we may review multiple signals from across the web.”
- “The more we know about your business, the better we are able to represent you.”
Deep dive. Read Google’s Building Trust with your Customers guide for more information on its Misrepresentation policy.
The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.
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Yamuna Water Level In Delhi Drops Below Danger Mark At 205.25 Metres
Thursday, July 20, 2023
TikTok launches ads transparency library
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising.
Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as:
- The advertising creative.
- Dates the ad ran.
- Main parameters used for targeting (e.g. age, gender).
- Number of people who were served the ad.
Why we care. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don’t work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.
The rules. Access to TikTok’s Commercial Content Library is available to everyone globally. However, only data from Europe is available.
- TikTok said that its team is already working on ways to include advertising data from more countries, such as the U.S., in the future. But a date for this release is yet to be confirmed.
Added bonus. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API.
- In order to use the Commercial Content API, marketers will be required to create a TikTok Developers account and submit an application for access, which will then be reviewed by the platform’s team in an effort to clamp down on the misuse of data.
What TikTok said. TikTok announced the launch of its ads transparency library on its official blog. A spokesperson said:
- "We tested an early version of the Commercial Content Library with researchers and civil society to gather feedback over the last few months before making it more broadly available."
- "From our tests and input from experts, we've added the ability to perform precise searches, included more targeting parameters, and improved data quality - among other updates."
- "We value feedback on where we can improve both APIs. We'll continue to respond with updates to better support independent research and transparency into TikTok."
Deep dive. Read TikTok's official blog post to find out more about its ads transparency library.
The post TikTok launches ads transparency library appeared first on Search Engine Land.
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A blueprint for boosting sales and dominating paid and organic campaigns by Cynthia Ramsaran
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution.
In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. You’ll learn how to unleash the full power of social media advertising and organic engagement to amplify your brand visibility and capture the attention of your ideal customers.
Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns,” presented by URLgenius.
Click here to view more Search Engine Land webinars.
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Washington Post shares SEO and web performance guidelines
The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want to read.
The document, Web Performance and SEO Best Practices and Guidelines, outlines what it calls “proven strategies and guidelines for optimizing web performance and search engine optimization (SEO).”
SEO and web performance best practices. The Post’s document breaks down all of its guidelines into what is essentially a checklist, broken into four buckets: on-page SEO, content optimization, technical SEO and off-page SEO.
The Posts’s web performance guidelines focus on loading, rendering and responsiveness. It also shares many of the tools it uses to monitor performance – including Lighthouse, WebPageTest, Google Search Console and Google Analytics.
The purpose of the guidelines. The Post wants to make sure it:
- Provides a positive user experience.
- Increases website visibility.
- Drives organic traffic.
- Improves the site’s overall success.
What they’re saying. The Post said it is sharing its guidelines and tools to help others ensure their “own site practices are optimal”:
- “We identified a need for a Web Performance and SEO engineering team to build technical solutions that support the discovery of our journalism, as the majority of news consumers today read the news digitally. Without proper SEO and web performance, our stories aren’t as accessible to our readers,” according to Arturo Silva, engineering lead
Read the document. Web Performance and SEO Best Practices and Guidelines
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Master AI content creation with the FACTS strategy
Content creation is going through a revolutionary transformation.
Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age.
But merely setting your AI on autopilot won’t cut it. It can lead to content that feels impersonal, generic and lacking the emotional connection that successful storytelling requires.
This is where the FACTS strategy comes in.
FACTS stands for:
- Facts
- Attitude
- Creativity
- Tune-up
- SEO
Here’s a roadmap that balances the benefits of AI with the uniquely human aspects of content creation.
Facts: Always check for accuracy
When creating content, your facts aren’t just elements of your narrative. They’re the very essence of it. They’re the framework that lends structure to your content.
It can be all too tempting to sit back and let the technology do all the work. But that’s where many go astray.
Consider GPT-4, the advanced AI language model developed by OpenAI. It operates within its training data’s constraints, oblivious to recent developments.
This highlights a significant aspect of using AI for content creation – ensuring factual accuracy falls squarely on your shoulders.
Doing so has several benefits:
Building trust with your audience
When your readers turn to you for information, they’re investing their trust in you. They believe in the accuracy and reliability of the information you provide.
This trust is not a one-time deal. It’s built over time, fortified each time a reader finds value and truth in your content.
Establishing your brand as a reliable source
Every piece of content you publish is a reflection of your brand. The accuracy of your facts directly impacts your brand’s image and credibility.
By ensuring your content is factually correct, you position your brand as a reliable source of information.
Driving long-term success
Ensuring factual accuracy in your content isn’t just about immediate gains. It’s a long-term investment in your brand’s future.
Brands that consistently provide accurate and valuable information stand out.
They’re the ones that users turn to time and again, driving consistent traffic and engagement.
Over time, this reliability translates into customer loyalty, elevating your brand to a trusted authority in your field.
Fostering engagement and dialogue
Accurate information fosters meaningful audience engagement.
You can enhance your content’s reach and impact when readers participate in discussions and contribute their insights.
Attitude: Because everyone loves a personality
Attitude is more than just a vibe or a mood. It’s what sets you apart, making your content undeniably, unmistakably, you.
While AI can potentially capture and convey your writing style, it needs your help and input to truly mirror your unique essence.
Your attitude, and your brand’s personality, add color and texture to the information you share.
It turns dry facts into engaging narratives and mundane details into captivating stories.
By infusing your content with your unique attitude, you create a distinctive reading experience that resonates with your readers, fosters an emotional connection, and keeps them coming back for more.
Content with a unique voice humanizes your brand, making it more relatable and approachable.
This personal touch can dramatically improve your content’s engagement rates.
Readers are more likely to interact with content that resonates with them on an emotional level.
AI can significantly enhance the speed and volume of your content creation. But your attitude – your brand’s unique voice – is what truly gives your content its flavor.
With the proper training, AI can be a powerful tool in carrying your unique voice across your content.
Creativity: Give your content a creative edge
Creativity is the zest that adds a spark of magic to your content.
Your unique creative touch elevates a good piece of AI-generated content to greatness.
Creativity could be woven into your content through:
- An unconventional perspective.
- A captivating storyline.
- A humorous anecdote.
- A thought-provoking question.
Consider the FACTS acronym itself. It’s a simple yet inventive construct that transforms an otherwise mundane process into something engaging, memorable and fun.
AI can provide you with a robust and accurate framework of content. With this as your starting point, you can add your unique creative garnishes.
It could be how you phrase a concept, the catchy title you come up with or the compelling call-to-action that rounds up your piece.
With these creative touches, your content becomes not just another piece of information but a captivating narrative that wows your audience.
Tune-up: Where the magic truly happens
Tune-up is the process that adds finesse to your content creation.
Even when you have an advanced AI like GPT-4 doing the heavy lifting of content creation, the human touch – a keen eye and an intuitive understanding of language nuances – is what adds the final layer of perfection.
Here, your role transforms from a creator to a discerning editor.
This part of the process may seem less glamorous than the initial creation, but it's where the real magic happens.
It's the phase where good content is honed into excellent content, where readable material becomes memorable and engaging.
Tune-up is both an art and a science. The science lies in the technical aspects – ensuring grammatical accuracy, refining sentence structure, eliminating redundancy and ensuring optimal readability.
This technical precision is crucial to maintaining your brand's professional image. After all, grammatical errors or awkward sentence structures can undermine your credibility and distract from your message.
Conversely, the art lies in maintaining the narrative's flow and rhythm, enhancing the emotional resonance, and amplifying your unique voice.
It's about finessing the transitions, creating compelling intros and conclusions and subtly infusing your brand's personality into the content.
While AI has come a long way in generating high-quality content, it still needs more human sensitivity to language nuances. That's where you step in.
Tweak the AI-generated content to ensure it aligns perfectly with your brand voice:
- Smooth out awkward phrases.
- Add stylistic touches.
- Adjust the tone.
SEO: Turn the spotlight on your content
SEO is the linchpin that brings all your content creation efforts to fruition.
Picture this: you've just crafted an extraordinary piece of content – a perfect blend of accurate facts, engaging storytelling, creativity and impeccable grammar.
But what good is it if it remains hidden in the vast digital landscape, unseen by your potential audience?
SEO ensures your content isn't lost in the digital wilderness.
It’s not enough to produce excellent content. It must be found, read and appreciated.
SEO ensures that your meticulously crafted, AI-enhanced content doesn't just exist – it thrives.
It:
- Reaches your intended audience.
- Enhances user experience.
- Boosts your online visibility.
Harnessing AI and FACTS
With the FACTs strategy, we find a potent blend of human creativity and AI efficiency.
Implementing this approach ensures that AI-generated content:
- Maintains its integrity (Facts).
- Resonates with your audience (Attitude).
- Stands out from the competition (Creativity).
- Is polished and professional (Tune-up).
- Reaches the right audience and makes a significant impact (SEO).
With FACTS guiding your AI, you can optimize your content production without compromising quality, engagement or visibility.
The post Master AI content creation with the FACTS strategy appeared first on Search Engine Land.
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Delhi Traffic Police Slams Rs 11,000 On Couple Romancing On Speeding Bike
Wednesday, July 19, 2023
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Tuesday, July 18, 2023
Son Kills Parents In Bengaluru, Flees After Locking House: Cops
Meta rolls out multiple updates to enhance Facebook video experience
Meta has started rolling out a series of updates to enhance the Facebook video experience.
The social networking platform has:
- Introduced new editing tools.
- Redesigned video Explore.
- Simplified its video tab.
- Increased engagement opportunities.
Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. This is great news for marketers advertising their campaigns on Instagram as they now have access to the Facebook audience, even if they don’t have an active profile, and so their potential reach is greater than ever before. In addition, the simplified redesign means that Facebook users will find it easier than ever to discover new content, providing another opportunity for brands to reach new potential customers.
New video editing capabilities. Meta is rolling out Reels editing tools to Feed videos to help you create more dynamic content. The new tools include:
- Seamless editing: If you use the Meta Business Suite, you can access audio, music and text editing features already available on Reels. These new tools will help you layer and time creative elements more easily, potentially resulting in a higher-quality end product.
- More clip editing tools: You will now have the option to speed up, reverse or replace clips, offering more opportunities to get creative with your content.
- Enhanced audio: You can now experiment more with sound, including adding music and audio clips, recording voiceovers and reducing unwanted noise
- HDR access: You can now upload HDR videos from your phones to Reels. The clips uploaded can also now be played back in full HDR, resulting in a high-quality end product.
Simpler navigation. Facebook is aiming to make its video content as easy to discover as possible and so has started rolling out a number of changes, including design modifications and new features:
- One-stop shop video tab: People can now access all videos from Reels to Live content to long-form on the video tab, previously known as Facebook Watch.
- Highlighted recommended reels: Facebook users will be served a new horizontal reels section in the Video tab, highlighting recommended reels.
- New layout: Making navigation even simpler, the Video tab will soon appear in the shortcut bar (although the tabs in the shortcut bar update in accordance with what features people use most).
Improved discovery and user experience. Facebook is also making it easier than ever for its users to discover videos about popular topics and trends by redesigning video Explore. The platform works by serving content it thinks the user will enjoy and find interesting by using a combination of human curation and machine learning.
More engagement opportunities. Not only will Instagram Reels be served on Facebook, helping brands to reach more people than ever before, people now have the opportunity to write comments on these clips without having to switch between the apps.
What has Meta said? Meta said via a statement published in the Facebook Newsroom:
- "We’ve started to roll out updates that will bring more Reels editing tools to Feed, making it even easier to create dynamic videos on Facebook. Whether posting a video for friends and family to see, or trying to reach people who share similar interests, our video editing tools will make it possible for people to express themselves in new ways via Reels or long-form videos."
- "Video is core to Facebook – short videos could be posted to Feed as early as 2007. Nowadays, our unique cross-section of Reels, long-form and Live content brings people to Facebook to watch videos about the things they like, new stuff they’d want to know about, and to engage with real people with similar interests."
- "We continue to invest heavily in video, so today we’re sharing the latest ways we’re making it possible for people to create, explore, and engage with video on Facebook."
- "But this is just the beginning. We’ll continue developing more tools for creators so they can express themselves, build an audience and earn money, along with the discovery and personalization features that give you more control over your experience."
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