Friday, March 31, 2023
Customs Seize Gold Worth Rs 2 Crore At Kerala's Kozhikode Airport
Haryana Woman, Lover Get Life Sentence For Killing Husband
Man Arrested For Throwing 'Black Magic' Bundle Inside Azam Khan's House
Thursday, March 30, 2023
Road Caves In Near Hauz Rani In Delhi, Traffic Advisory Issued
Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations
Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times.
The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation.
Why we care. Musk’s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as it helps to establish their legitimacy and credibility on the platform. It indicates that their account is authentic, and helps to build trust with their audience.
If Twitter is now charging for verification, it may make it more difficult for smaller or emerging businesses to obtain the badge, which could affect their ability to attract and retain followers. Additionally, the fact that Twitter is making exceptions for its top advertisers may create an uneven playing field, with larger organizations having an advantage over smaller ones.
The Twitstorm Timeline. Announcements from Twitter have been relatively quiet as of late. But here are some of the biggest changes (and reversal of said changes) since Musk took over:
- CoTweets are being sunsetted.
- In a beta available to all advertisers, Twitter launched a new Search Keyword Ads campaign objective.
- Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets is announced
- Advanced Search filters could soon be coming for mobile.
- Have an idea for a new Twitter account, but the username is taken? You may still be able to get it.
- Musk announces that Twitter is rolling out View Count, so you can see how many times your video is seen. Once we have official confirmation and more info, we’ll let you know.
- Musk creates a poll asking users If he should step aside as CEO. Final results: 57.5% say yes; 42.5% say no.
The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on Search Engine Land.
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Tamil Nadu Woman Forced To Remove Hijab, 6 Arrested: Cops
Gender pay gap persists: Men earn 26% more than women in search marketing
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey.
In particular, men earn significantly more than women in senior positions.
Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than men, highlighting the ongoing churn in the job market.
This article will dive deeper into the survey’s key findings, examining the implications for professionals and organizations in the surveyed regions.
Overall, men earned 26% more than women. Despite advances in gender equality and the growing number of highly competent and qualified female marketing professionals, it remains a pervasive problem.
- Men: $105,250
- Women: $83,265
These results, based on a sample size of 267 individuals, suggest that gender pay inequality remains a persistent issue in the surveyed regions.
This pay gap can be attributed to a combination of factors, including:
- Systemic biases.
- A lack of transparency in compensation policies.
- The underrepresentation of women in senior leadership roles.
Men in senior positions earn nearly 30% more than women. Continuing on the last result, we found that men in senior positions earn nearly 30% more than women in similar roles.
For senior and management positions, the average salary for men was 7% more than women, the data revealed:
- Men: $81,032
- Women: $75,793
However, the gap widened significantly in the average salary for VP/C-level positions:
- Men: $154,905
- Women: $121,305
That’s a 28% difference.
Why the disparity? These findings, based on a sample size of 128 individuals, highlight that income inequality often stems from deep-rooted systemic biases, workplace discrimination, and entrenched cultural norms that favor men in leadership roles.
It can also be exacerbated by the “glass ceiling” effect, where women face invisible barriers to advancement and are consequently underrepresented in top management positions.
As a result, the gender pay gap in senior roles perpetuates the gender power imbalance within organizations, undermining the principles of fairness and equal opportunity.
55% of women were promoted or changed jobs in the last 12 months, vs. 47% of men. The survey results indicate that women were more likely to have changed jobs or received promotions more recently than men.
The data showed that among the respondents, 55% of women had received a promotion or switched jobs within the last year, compared to 47% of men.
Specifically, 20% of women had done so within the last 6 months, while 33% had done so within the last 6-12 months. In contrast, only 19% of men had done so within the last 6 months, and 28% had done so within the last 6-12 months.
These results are based on a sample size of 267 individuals and suggest that women may be more proactive in seeking career growth opportunities or may be experiencing turnover at a higher rate than men.
However, there are also several reasons that could support women changing jobs at a faster rate than men.
- Work-life balance: Women often bear a disproportionate share of caregiving responsibilities for children and elderly family members. As a result, they may need to leave jobs in search of more flexible working conditions or to focus on their families.
- The gender pay gap: Women may become frustrated by the persistent wage gap and leave their jobs to pursue better, more equitable opportunities elsewhere.
- Lack of advancement opportunities: The “glass ceiling” effect can limit women’s career progression, leading to frustration and a decision to seek better prospects in other companies or industries.
- Workplace discrimination and harassment: Experiences of gender-based discrimination, bias, or harassment can create a hostile work environment, prompting women to leave their jobs in search of more inclusive and supportive workplaces.
- Career breaks: Women are more likely to take career breaks for family reasons, such as maternity leave, which can impact their long-term job stability and tenure.
- Insufficient support systems: Many workplaces lack adequate policies and support systems that address the unique challenges faced by women, such as maternity leave, childcare assistance, and flexible working arrangements.
Men are slightly more satisfied with their current roles. Both women and men reported high levels of satisfaction with their current roles, according to the survey results. However, women reported slightly higher when it came to “extreme satisfaction” levels compared to men:
- Extremely satisfied in their roles: 27% of women; 24% of men.
- Somewhat satisfied: 45% of women; 56% of men.
The proportion of women and men who were neutral or somewhat unsatisfied was similar:
- Women: 11% and 14%, respectively.
- Men: 10% and 9%, respectively.
Only a small percentage of both men and women reported being not satisfied with their current roles.
These results, based on a sample size of 267 individuals, suggest that overall, professionals in the surveyed regions are content with their current positions, although there may be some slight differences between genders.
Why men may be more satisfied. A few possible reasons:
- Higher pay: Men tend to earn more than women on average due to the existing gender pay gap. This financial advantage can lead to increased job satisfaction, as they may feel fairly compensated for their work.
- Career advancement opportunities: Men are often more likely to be promoted and hold leadership positions within organizations, which can lead to increased job satisfaction due to greater decision-making power, autonomy, and a sense of accomplishment.
- Lower caregiving responsibilities: In many societies, men have traditionally had fewer caregiving responsibilities, allowing them to focus more on their careers. This can lead to a greater sense of professional achievement and satisfaction.
- Greater representation: Men often see more representation in their respective industries, which can contribute to a sense of belonging and validation, thus enhancing job satisfaction.
- Workplace culture: Men may experience fewer instances of gender-based discrimination or harassment in the workplace, which can create a more comfortable and supportive environment, leading to increased job satisfaction.
- Societal expectations: Men may experience less pressure to balance work and family life, as societal norms have historically assigned primary caregiving roles to women. This may allow them to focus more on their careers, leading to higher job satisfaction.
About the data. The data was collected between Jan. 11 and 23:
- 510 total responses – most did not answer all questions.
- 65% from North America, 20% from Western Europe and 13% from elsewhere.
- All salary results were based on data from individuals in North America/Western Europe.
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In Indore Temple Tragedy, Municipal Body's Last Year's Notice Gives Clues
Wednesday, March 29, 2023
Delhi Government's Covid Meet Today As Daily Cases, Positivity Spike
Assam Congress Files Privilege Notice Against Himanta Sarma
21-Year-Old Medical Student Dies By Suicide, Police Suspect Exam Stress
Supreme Court Notice To Delhi Lt Governor Over Nominated Members
2023 Salary & Career guide: How much search marketers make
Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.
Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size of the company or organization you work for.
By the numbers. VP and C-level positions earn the most – $220,613 in annual compensation, on average. Directors and senior directors earn $122,760; managers $87,688; and staff $60,866, all on average.
- Those who hold the position of VP or higher make 3.62 times more than their staff, according to our survey.
Salaries vary greatly within roles. Averages sometimes can be misleading. So let’s break that down a bit further to get a more nuanced view:
- VP and C-level positions range from $50,000 to $400,000.
- Director and senior director-level salaries range from $25,000 to $300,000.
- Manager-level salaries range from $15,000 to $300,000.
Why the variance? Location is one big reason (see our Methodology section below). But there are more factors, such as the size of the organization and years of experience.
Case in point. Respondents who work at the largest companies get greater compensation. Search marketers at organizations with more than 10,000 employees earned $169,988, on average.
- 41% of the search marketers in our survey work at companies with more than 500 employees.
Compensation increases with seniority. Years of experience typically translate into higher compensation.
The first jump in salary comes around year six or seven (~$66,000 to ~$88,000), and the second salary jump comes when you reach year 10 (~$88,000 to ~$120,000), our data showed:
Graduate degrees don’t factor in compensation. Of the 276 respondents who answered this question, 66% said they did not have a graduate degree and earned $95,039, on average.
Meanwhile, 16% reported having a graduate degree in business, but their average salary was only slightly higher at $98,988, on average.
- Context: In the U.S., 14.4% of those age 25 and older hold an advanced degree (master’s, professional or doctoral), according to U.S. Census Bureau data.
Meanwhile, more than 90% of search marketers have an undergraduate degree.
64% work at brands; 32% at agencies. Nearly two-thirds of respondents worked at brands.
- Almost half (47%) of those working at brands primarily reported into marketing, while 15% reported to digital or ecommerce.
The majority (72%) of respondents said their role was digital marketing.
Of the 11% who answered “other,” more than half had “SEO” in their title.
Methodology. We surveyed 510 marketers between Jan. 11 to 23; 413 of those provided salary information. Invitations to take the survey were amplified on and by Search Engine Land.
Nearly 67% of the 510 respondents live in North America; 20% live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Others were excluded due to the limited number.
The survey had more than 20 questions related to career roles, salary, technology, job satisfaction and challenges/frustrations. Respondents were given the opportunity to reveal their age and gender.
More to come. Over the next two days, we’ll look at the differences in salaries and careers of women and men, and also dig deeper into roles and responsibilities.
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UP Man Allegedly Murders Wife After She Thrashes Their Child: Police
On Suicide Note At IIT Bombay Student's Room Cops Say This
Tuesday, March 28, 2023
Lacking Numbers, BJP Withdraws Confidence Motion Against Delhi Government
Rs 1 Crore Drugs Seized From Train In Tripura, Suspect Slips Away In Crowd
Drugs Worth Rs 50 Lakh Seized In Assam, 3 Arrested: Cops
Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.
In this bold presentation DemandJump’s Chief Solution Officer, Ryan Brock, will dare you to evaluate how much stock you put into your website’s Domain Authority and why.
Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.
Click here to view more Search Engine Land webinars.
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"Students Can Express Views, But...": High Court On Jamia Violence Case
Microsoft fixes data loss within Bing Webmaster Tools API
Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week’s loss of data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API.
The dates. Sometime after March 3, 2023, the Bing Webmaster Tools API stopped showing data. Glenn Gabe reported the issue to Fabrice Canel of Microsoft on March 17th. By March 20th the API started to once again show new data but it was missing a week’s worth of data, there was a data gap. Then on March 27th, Fabrice from Microsoft said they were able to fix that missing data and it was now available for download in the API.
Why we care. If you use the Bing Webmaster Tools API with your internal software or third-party software, then you will want to ensure all the data you expect to be there is there. If not, you may want to manually rerun some of the commands to bring in any data that may have not come over due to the bug.
More details. Here is the trail of tweets related to this bug:
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4 Dead, 3 Injured After Truck Hits 2 Bikes In Pune: Cops
Case Ordered In Madhya Pradesh Agniveer Aspirant's "Fake Encounter" In UP
Monday, March 27, 2023
BJP Leader Arrested For Selling Land To Police Using 'Forged' Papers In UP
Google Ads Editor version 2.3 is out with 12 new features
Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new.
New Features:
- File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs.
- Card view for image assets: Image assets can now be viewed as cards in addition to the table view.
- Asset support: Full support is now available for upgraded assets such as image assets, automatically created assets, location assets, and business information assets. Legacy data will be deprecated when assets are upgraded.
- Primary Display Status buttons: Certain Primary Display Status (PDS) reasons are now clickable buttons, allowing advertisers to quickly fix issues that may prevent campaigns from serving.
- More PDS reasons: More PDS reasons are now available, including “Limited by bidding target” and “Limited by budget soon.”
- Performance Max text asset automation: Advertisers can now opt-in or opt-out of text asset automation for Performance Max campaigns.
- Add Google video partners recommendation: Editor now shows recommendations to add Google video partners, allowing advertisers to use the same targeting options across video partners for their video campaigns.
- Bid explorer: Editor now shows several recommended bids for Target CPA and Target ROAS bid strategies, including projected improvements for each option.
- Location targeting: Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.”
- Discovery ads and campaigns with product feeds support: Editor now supports Discovery ads and campaigns with product feeds, allowing advertisers to show their products in Discovery ads.
- Proper pluralization in messages: Messages are now updated with the correct form of pluralization, which supports other languages.
- Notifications: More notification types are now available in Editor 2.3, allowing users to be more fully informed about the status of their accounts.
Deprecated Features:
- Top content bid adjustment: The “top content bid adjustment” setting is no longer supported and has been removed in Editor 2.3.
- Create Dynamic Search Ads recommendation: Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.
Dig deeper. Read the announcement from Google here.
Why we care. The new features can help improve the efficiency and effectiveness of your Google Ads campaigns. For example, the support for Discovery ads and campaigns with product feeds can help you expand your reach and show products to more potential customers. The notifications feature can keep you informed about the status of your accounts and allow you to take immediate action to resolve any issues.
The post Google Ads Editor version 2.3 is out with 12 new features appeared first on Search Engine Land.
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Probe Agency Takes Gurugram Land Worth 245 Crore Linked To Unitech Case
Delhi Power Subsidy Is Latest AAP vs Lt Governor Flashpoint
Security Personnel Killed In Blast Triggered By Maoists In Chhattisgarh
Sunday, March 26, 2023
This day in search marketing history: March 27
Google research: PPC ads drive 50% incremental clicks
In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off.
Google found that, on average:
- 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results.
- 50% of the ad clicks that occurred with a Position 1 organic result were incremental.
- 82% of the ad clicks were incremental when the associated organic search result ranked between Position 2 and 4.
- 96% of the ad clicks were incremental when the advertiser’s organic result ranked in Position 5 or lower.
In short, Google’s research indicated that even a website ranking in Position 1 could benefit from an accompanying PPC ad.
Read more about it in Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks.
Also on this day
Google pledges $340 million in Google Ads credits for SMBs
2020: The credits would become available for eligible active advertisers “in the coming months.” Google was also expanding ad grants for COVID-19 public service announcements.
Search marketers are volunteering services, support to help small businesses get through COVID-19
2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses.
Will Facebook’s massive usage increases (eventually) turn into revenue?
2020: Facebook was experiencing new records in usage almost every day.
Apple extends Search Ads support to 46 more countries
2019: Apps marketers also got the ability to group multiple regions into one campaign.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google
2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. (Yep launched in 2022.)
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
2018: SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
Google Maps adds 39 new languages supporting over 1B people
2018: Google Maps now supported an additional estimated 1.25 billion people worldwide with new languages.
Google Search Analytics bug drops some image search traffic from reports
2017: Google was working on a fix.
Update: Google Says Big AdWords Quality Score Bug Is Fixed
2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly.
Goodbye Blekko: Search Engine Joins IBM’s Watson Team
2015: Quiet for nearly two years, Blekko’s home page said its team and technology were now part of IBM’s Watson technology.
Search In Pics: Google Cardboard Cubicles, Watch Store & The Founders In 1999
2015: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
2014: Of those 177 advertisers, the top 20 advertisers (roughly 11%) accounted for 81% of the paid search clicks in the two month period.
Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote
2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.
As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News
2013: News publications having “sponsored content” deals were on the rise, so Google issued a reminder/warning that publishers should keep such content out of Google News.
Bing Adds Search Filter To Sort Results By Time Period
2013: You could limit search results by the past 24 hours, week and month.
Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study]
2013: Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.
Google Testing Toggle For Search Options & Tools In Search Results
2012: Google search was testing a new user interface feature where they hid the search tools and options from the left side and let you toggle them open and close with a click of a mouse.
App Search Engine Appolicious Introduces “AdWords For Apps”
2012: Appolicious, an independent apps marketplace and search engine, introduced “AdWords for Apps” – a new PPC advertising system for app developers and publishers.
Google Blog Search Fixing Blogroll Indexing Bug
2009: The Google Blog Search team was rolling out fixes to how it separates blogrolls from actual blog posts.
Google Expands AdWords Interface Beta Test
2009: Plus, new features including Performance graphs on every campaign management page.
Google “TV Ads Online” Dangles Multi-Platform Lure For Brand Advertisers
2009: Google was testing a program that let advertisers make a single buy that ran ads on conventional TV as well as online at YouTube and potentially across the internet on other sites.
The Google Wonder Wheel & Other Search Refinement Features Get Live Test
2009: After Wonder Wheel, Google offered two further refinement options: Timeline and Search Suggestions.
How Google Shot Microsoft After It Took A Knife To A Gunfight
2009: While Google wants to be seen as weak in the search marketplace, that playbook gets tossed aside if you question its technical abilities.
Celebrities, TV, & Taxes: Hottest Search Terms In February
2009: The terms “rihanna” and “chris brown” are Nos. 1 and 3 according to their data, with “irs.gov,” “hulu,” and “american idol” rounding out the top five.
Google Offers Robots.txt Generator
2008: It was designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content.
Drilling Into Google’s Decline In Paid Clicks
2008: comScore once again reported a drop in sponsored clicks from January to February, something that also happened in the prior period.
YouTube Insight: View Your YouTube Video Statistics
2008: You could get stats on the number of views per day your video received, where those viewers were in the world, and how popular your video was compared to other videos in a given period of time.
Don’t Expect A Magic Flash Solution For Search Engines
2007: Things weren’t going to change soon.
Google Upgrades Mobile Search With More Content
2007: Google upgraded its WAP-based search to incorporate more data and information into results.
Google’s Orkut Gets Polls; Answers Next?
2007: Google’s social networking site Orkut allowed people to post polls.
Yahoo Launches Mobile Ad Network & Mobile Publisher Services
2007: Yahoo launched a new Yahoo Mobile Publisher Services site designed to offer one-stop shopping for publishers that wanted to get mobile content into Yahoo in various ways.
Yahoo Click Fraud Settlement Approved
2007: A settlement in the Checkmate click fraud action against Yahoo received final approval by the judge overseeing the case.
Mobile News From CTIA And Beyond: InfoSpace, V-Enable, ZenZui
2007: InfoSpace launched a direct-to-consumer version of its mobile local-search application Find It! for Blackberry devices.
Play The Search Engine Smackdown Flash Game
2007: You were asked a series of questions. If you got it wrong – then you got smacked!
From Search Marketing Expo (SMX)
- SMX Overtime: How to use customer segmentation to test new value propositions (2019)
- SMX West 2017: What Google’s exact match changes mean for AdWords advertisers [Podcast]
- SMX West 2017 session: Harnessing the power of online reviews
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2019: 5 additional data blending examples for smarter SEO insights by Hamlet Batista
- 2018: Stop being a link snob and saying no to certain links by Julie Joyce
- 2017: Top 10 insights on local marketing at LSA17 by Wesley Young
- 2017: Preparing for local reach in a ‘post-rank’ world: Get your data in line by Megan Hannay
- 2015: How To Get Your Content In Front Of Millions Of Eyeballs by Stoney deGeyter
- 2015: They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates by Nate Dame
- 2014: 4 Steps To The Perfect AdWords Audit by Frederick Vallaeys
- 2014: How To Reduce Landing Page Clutter For Optimal AdWords Performance by Mona Elesseily
- 2013: Agile Marketing Is The Perfect Management Framework For Big Testing by Scott Brinker
- 2013: 3 Real-Life ‘Programmatic’ Executions & What They Mean To You by Dax Hamman
- 2013: Survival Tips For Becoming An In-House SEO by Tom Schmitz
- 2013: Need A Google Alerts Replacement? Meet Talkwalker by Gary Price
- 2012: Why A Diverse Link Profile Is More Critical Than Ever by Julie Joyce
- 2012: 10 More Content Ideas To Improve Organic Visibility by George Aspland
- 2012: Tips For Multinational Mobile Site Optimisation by Chris Liversidge
- 2012: The Double-Edged Sword Of Social Media by Karen DeJarnette
- 2009: Can Reading Online Be As Rewarding As Curling Up With A Good Book? by Kim Krause Berg
- 2009: Danny Sullivan’s SEO & SEM Q&A Session Via Twitter by Danny Sullivan
- 2008: We Don’t Need SEO Standards! by Jill Whalen
- 2008: Privacy Policies And Search Engines by Bill Slawski
- 2007: PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental by Alan Rimm-Kaufman
- 2007: How Not To Be Buried On Digg by Neil Patel
< March 26 | Search Marketing History | March 28 >
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Cough Syrup Containing Narcotic Drug Seized In Thane, 4 Arrested: Cops
2 Madhya Pradesh Discom Staffers Suspended Over Viral Video Showing This
Class 11 Student Dies After Jumping From 3rd floor Of Building In Delhi
2023 Survey: Local search ranking factors
The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results.
More survey details. This survey was conducted by Whitespark and surveyed 44 different local SEO experts. It asked these local SEO experts to rank 149 potential local search ranking factors in order of importance across both the local pack and organic rankings.
Local pack factors. The local pack findings showed that these were ranked the most important ranking factors for Google’s local pack:
- Primary Google Business Profile category
- Keywords in your Google Business Profile title/name (which may be against the Google guidelines)
- Proximity of address to the point of search
- Physical address in the city of search
- Removal of spam listings through spam preventative mechasims
- High numerical Google ratings
- Additional Google Business Profile categories
- Verification in Google Business Profiles
- and more
Local organic factors. The local organic ranking factors showed these these were ranked the most important ranking factors for Google’s local pack:
- Dedicated page for each service
- Internal linking across website
- Quality and authority of inbound links to the domain name
- Geographic keyword relevance of domain content
- Keywords in Google Business Profile landing page title
- Quantity of inbound links to domain from locally relevant domains
- Topical keyword relevance across entire website
- Volume of quality content on service page
- and more
Disclaimer. Search ranking factor studies can and have been somewhat controversial over the years. This study asked local SEOs to rate what they think are the most important factors for ranking well in Google’s local results. So keep that all in mind and make sure to read the study in full before just accepting these results as is.
Why we care. While there may be a lot of debate between SEOs and local SEOs as to what are the most important ranking factors, going through a survey like this may help you think about areas that you may not have thought about prior. So give it a read and hope you come up with some new ideas to implement for your clients.
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Saturday, March 25, 2023
This day in search marketing history: March 26
More sites move to Google mobile-first indexing
In 2018, Google announced it had enabled mobile-first indexing for more websites.
This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over.
Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message.
Read all about it in Google begins rolling out mobile-first indexing to more sites.
Also on this day
Now, analyze more accounts in Google Ads Report Editor
2020: Advertisers could run reports for up to 200 accounts in a Manager account.
The new contextual ad targeting works, study says
2020: A new study looks at how contextual relevance of ads to content influences consumers.
EU Android search choice screen’s impact delayed due to COVID-19
2020: Engagement with the search choice screen had been slowed by stifled smartphone supply and decreased demand.
Small agencies brace for impact, but say remote work isn’t slowing them down
2020: Many expected client budget and project changes would have a negative effect on their businesses.
Businesses should limit, not disable, their sites during temporary closures, Google says
2020: A full takedown could result in losing Search Console data and make it more difficult to ramp back up.
Pinterest rolls out new commerce features for retailers as search volume climbs
2020: Upgrades included the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
SEOs show mixed results following Google March 2019 core update
2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.
Google to retire the info: command, adds canonical information to URL Inspection Tool
2019: Google was retiring the info command because it “was relatively underused” and said the new URL inspection tool gave users much of that data now anyway.
Google Ads Keyword Planner gets new (and old) features
2019: Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
Google adds vacation rentals to Hotel Search
2019: Increased competition between hotels and vacation rentals could increase visibility for rental providers and boost Google Hotel Ads revenue.
Europeans again raise the specter of breaking up Google
2018: More of a bargaining position, it was extremely unlikely to actually happen.
Bing begins removing sidebar text ads on desktop
2018: Starting in the US, text ads would show only in the mainline at the top and bottom of search results pages.
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
2018: Bing also shared more about the platform it built to power intelligent search.
Google Testing Removing Line Separator Between Search Ads & Organic Search Results
2015: Google was testing removing the divider between the ads and free listings in the search results. Would it lead to more searcher confusion?
Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm
2015: Google News ranking algorithm would not (yet) factor in if a publisher was mobile-friendly.
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
2015: Star ratings for specific products appeared in product listing ads.
WSJ Report Suggests Intervention In FTC’s Google Investigation By White House
2015: Google lobbying reportedly affected agency’s decision in antitrust case.
Report: Mobile Search Queries 29% Of Total But Growth Modest
2015: Search query percentages didn’t line up with overall usage trends.
Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
2014: He said instead, upload the new one, which will replace the old disavow file.
New AdWords For Video Reporting Now Rolling Out In Google Analytics
2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.
How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
2014: Another case of Google failing to keep its promise to provide more examples relating to penalties.
Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta
2014: After months of testing.
Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google
2013: Indeed, Google displayed links to its own vertical search results differently. But so did Bing.
Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’
2013: “Ungoogleable” would not become an official word in Sweden.
CheapAir.com Mobile Voice Search Not Very “Natural”
2013: Its voice search fell quite short of expectations.
Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several?
2012: BuildMyRank.com confirmed Google had deindexed an “overwhelming majority” of their network as of March 19, 2012.
In Japan, Google Ordered To Remove Some Autocomplete Suggestions
2012: A man lost his job several years ago and was rejected for new jobs due to the suggestions offered by Google.
Report: 25% Of Paid-Search Clicks Will Come From Mobile By December
2012: Marin also estimated that 23% of Google’s US paid-search spend [by December 2012] would come from mobile campaigns.
Rumor: Apple To Add Baidu To iPhone Search Options
2012: It would have been strange for Apple to exclude China’s most popular search engine from the default options.
Survey: 87% Of iPhone 4S Owners Use Siri Monthly
2012: Roughly one third of iPhone 4S owners used Siri “almost daily.”
UBL And Yext Join Forces To Offer More Complete Local Data Syndication
2012: The combination offered convenience for local marketers who might have been trying to choose between Yext and UBL.
Google Fights “Pogostick Searchers” With New “Get More” Option
2010: “Get More” links appeared when a searcher came back to the search results page.
Does CEO Coffee Summit Equal Détente For Apple, Google?
2010: Did this meeting signal that both men (and both sides) were interested in some sort of “healing” or rapprochement?
Facebook Nabs Google’s David Fischer & Google Nabs Oracle’s Amit Singh
2010: Fischer would be the VP of Advertising and Global Operations at Facebook.
Google Pushing Hard(er) To Get Webmaster Products Adopted
2009: The Google Webmaster Tools Access Provider Program was renamed Google Services for Websites and expanded to include AdSense, Custom Search and Site Search.
Google To Cut 200 Sales & Marketing Staffers
2009: The affected employees would be given time to find new positions at Google and/or help in locating a job elsewhere.
Ask.com Shows Display Ads On Home Page
2009: Ask.com was the only “search engine” to have display ads on their search home page at the time.
Long Time Yahoo Search Scientist Jan Pedersen Joins Microsoft
2009: He was the latest in a string of ex-Yahoos to start working for Microsoft.
Yahoo Not Focused On MSFT Sale, Rather On Mobile & 141 Home Page Variations
2009: Yahoo had “tested 141 different versions of the homepage in search of one that will get users to stick around for longer.”
Yahoo – But Not Yahoo Search – Headed To TV
2009: Yahoo was making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration wouldn’t include a Yahoo search box.
What Israeli SEMs Want
2009: To see Yahoo and Microsoft set up offices in Israel and for Yahoo to fix its search marketing platform.
Google AdWords Video Ads Now Live & In the Wild
2008: Announced in February, BlackBerry and AT&T were testing the ads.
Google Founders Take $1 Salaries Again; Tell Investors To Say No On Anti-Censorship Proposal
2008: Google’s founders Larry Page and Sergey Brin, along with CEO Eric Schmidt, renewed their contracts again at a $1 per year salary.
Report: Microsoft To Up Bid For Yahoo To $34 Per Share
2008: It might have pleased Yahoo’s shareholders and put more pressure on Yahoo management to negotiate in earnest with Microsoft.
Google Continues Testing Navigational Link Placement
2007: More sightings of Google experimenting with additional navigational link placement ideas.
Google Gives Seminar On Google for Politics
2007: Google showed off how to use Alerts, AdWords, Analytics and AdSense. They also discussed YouTube and how that can impact an election.
Logo Bomb: Google Maps Returns Anti-Microsoft Logo For Microsoft Listing
2007: Here’s how it happened.
Yahoo Removes Directory Links From Individual Search Results
2007: Yahoo removed the links from the individual search listings to the Yahoo Directory because they caused “clutter.”
Yahoo Releases Greatly Simplified “SiteBuilder” Tool
2007: Yahoo created a “starter” tool that was extremely simple to use (template driven) and offered enough design choices to make it viable and interesting.
Travelocity: Non-Branded Terms Convert Nearly 25% But “Assists” Might Be Less Than Assumed
2007: Travelocity clarified that 20% of its bookings came from non-branded terms. When Travelocity bought a branded term, 4% of those got an “assist” or a click that converted after someone made an earlier visit via a non-branded term.
Rebranded Canadian Local Search Site ZipLocal Launches
2007: ZipLocal was a consolidated “Web 2.0” local search destination growing out of a number of earlier local search sites including Zip411.net and redToronto.com.
Live.com Link Command Currently Offline
2007: It had been offline for over 24 hours.
Yell.com Launches PPC On UK Directory Site
2007: UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory.
No SEO Bull: Calacanis Challenge Sees Traffic Rise 21%
2007: Using “white hat” recommendation, Neil Patel increased Jason Calacanis’s search traffic by 21%.
From Search Marketing Expo (SMX)
- SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO (2019)
- SMX Overtime: 3 tips to maximizing visual search potential (2019)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2020: Explaining the Chrome ‘explainers’ for advertising without third-party cookies by Sam Tingleff
- 2018: Why we need to fight fake reviews by Wesley Young
- 2018: SEO for multi-language websites: How to speak your customers’ language by Marcus Miller
- 2015: 5 PPC Testing Myths & Mistakes: How To Avoid Them! by Mona Elesseily
- 2014: Why “Barnacle SEO” Is Making A Big Comeback In Local by David Mihm
- 2013: How To Estimate The Traffic Opportunity For Multinational Campaigns by Chris Liversidge
- 2013: How To Create A Sustainable Link Plan by Julie Joyce
- 2012: 4 Pieces Of PPC Conventional Wisdom You Should Possibly Ignore by Brad Geddes
- 2012: Are Yellow Pages Toast? Four Years Later We Review Ad Value by Chris Silver Smith
- 2012: Building Mobile Landing Pages That Succeed In Mobile Search by Sherwood Stranieri
- 2012: 24 Ways To Make Life Hard For Your SEO Team by Eric Enge
- 2010: Creating An Emotional Response From Your Web Site by Kim Krause Berg
- 2010: Managing Tail Terms: Balancing Risk & Reward by Siddharth Shah
- 2010: Q&A With Brian Clifton, Google Analytics Guru Extrodinaire by Daniel Waisberg
- 2010: CPA Vs. ROI Optimization: What’s The Best Practice? by Benny Blum
- 2009: Can Hulu Sustain Its Success Without Engaging Community? by Eric Papczun
- 2009: Are The Search Engines Really Indexing Flash? by Jill Whalen
- 2009: March Madness Strategies For Small Businesses by David Mihm
- 2008: B2B Marketing Priorities 2008 by Brian Kaminski
- 2008: Is Hiding Content With “Display: None” Legitimate SEO? by Eric Enge
- 2007: TimeSearch: Searching Through History by Phil Bradley
- 2007: Getting Link Love From Google Custom Search Engines by Eric Ward
- 2007: Shopping Search Engine Management Changes by Brian Smith
- 2007: Google Builds Local Map Content in 3D by Chris Silver Smith
< March 25 | Search Marketing History | March 27 >
The post This day in search marketing history: March 26 appeared first on Search Engine Land.
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Four Members Of A Family Die By Suicide In Hyderabad: Police
4 People Posing As Anti-Drugs Officers, Staffers Arrested In Maharashtra
This day in search marketing history: March 25
Google Panda patent granted
In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted.
However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.
Read all about it in Google Granted Patent For Panda Algorithm and dive deeper into Bill Slawski’s Google’s Panda Granted a Patent on Ranking Search Results and Is Ranking Search Results the Panda Patent? on SEO by the Sea. And here’s the patent.
In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked.
Slawski explained the patent had many parts that worked together:
- Determining, for many groups of resources, a count of independent incoming links to help in the group
- Deciding, for each of the plurality of groups of resources, a count of reference queries
- Choosing, for each of the plurality of groups of resources, a respective group-specific modification factor, wherein the group-specific modification factor for each group get based on the count of independent links and the count of reference queries for the group
- Associating, with each of the plurality of groups of resources, the respective group-specific modification factor for the group, wherein the respective group-specific modification for the group modifies initial scores generated for help in the group in response to received search queries
Also on this day
Google Search rolls out a more visual search interface on mobile with grid format
2022: Were both top results position one or did Google count the one on the right as position two?
Google Search Console users experience crawl stats report data issue
2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug.
Google adds practice problems and math solver structured data and Search Console reports
2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types.
Microsoft proposes method to automatically submit URLs from WordPress to search engines
2021: Microsoft wanted to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken.
Google Podcasts gets a redesign and iOS rollout
2020: The new design featured an Explore tab with recommendations based on the listener’s interests.
Google turns on ‘mark a business temporarily closed’ for business owners on GMB
2020: The tool was under ‘Close this business on Google.’
SEOs talk pivoting and planning for a future after COVID-19
2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic.
COVID-Consumers: Pessimistic, but spending more online
2020: A large majority of consumers expected a recession next year but were spending up to 30% more online, according to a survey.
Social platforms cut streaming quality as ‘social distancing’ wages on
2020: The push to downgrade streaming quality was primarily focused in Europe with regulatory mandates to reduce network strain.
Video: Hamlet Batista on scaling and automating SEO with code
2020: And a bit about using Python.
Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities
2019: Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm users.
Google AMP, mobile-friendly testing tools support code editing
2019: Google announced that its AMP and mobile-friendly test tools supported the ability to edit code and rerun the test, live.
Bing Ads bad account takedowns doubled in 2018
2019: Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention.
TravelTime maps API lets users search by time rather than distance
2019: Users could search by time and make travel or transportation decisions accordingly.
AdWords now applies recommended bids to new DSA categories automatically
2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly.
Contradicting other data, Compete says search traffic growing on the desktop
2016: Firm argued number of searchers and searches per user have grown significantly on the PC since last year.
Search in Pics: Google hammocks, “Star Wars” wall stickers & Matt Cutts playing with pandas
2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
2015: You could now communicate subdomain moves in Google Webmaster Tools Change of Address tool.
Google Clarifies “Mobile Friendly Update” Will Roll Out Over A Week, Be Yes/No Response & More
2015: There were no degrees of mobile-friendliness in this algorithm.
Google Launches Major Push To Get Local Businesses Online, Improve Data
2015: New site offered tools, content and solicited business owners to update information.
Google Misattributing Content From Major News Publishers
2014: It was unclear if the issue was with Google or with the publishers.
Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links
2014: A website that was using Twitter to renew paid links appeared to have earned a Google penalty.
BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints
2014: BrandVerity added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints.
Apple Broadening App-Store Search With Related Keywords
2014: While this wasn’t entirely helpful it did offer some discovery potential.
Google Finally Discontinues The Blocked Sites Feature
2013: After over a year of the blocked sites feature not working (and two months after Google promised it would return) Google officially declared they were discontinuing the feature.
Google Streamlines AdWords Rules On Using Trademark Keywords
2013: Google announced an update to its AdWords trademark policy that streamlined the rules on using third-party trademark keywords in campaigns.
Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search
2013: Google’s tool was a result of an agreement with the US Federal Trade Commission over antitust charges.
Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState
2013: Bing announced support for HTML5 pushState as a way to implement AJAX on a site in a way that helped Bing crawl and index the URLs and content.
Facebook Graph Search Now Passing Keyword Data To Webmasters
2013: The keyword data was passed from Facebook with a query string [q={keyword}] appended to the end of the referring URL.
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
2013: LinkedIn launched a new unified search feature and a smarter query intent algorithm that continuously served up more relevant results.
Apple Buys Indoor Location Company, What’s It Up To?
2013: Did Apple see indoor location as a future part of the iOS platform?
Was Android Tablet OS (Honeycomb) Rushed to Market?
2011: “To make our schedule to ship the tablet, we made some design tradeoffs,” said Andy Rubin, vice-president for engineering at Google and head of its Android group.
Updated: Is “FaceSense” Forthcoming?
2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.
Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU
2011: He spent a fair amount of time talking about the “misconception” that advertisers can access your personal information, but rather, that Facebook does the targeting based on advertiser selection.
Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb
2011: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Bug & Slow PR Leads To Chinese Hack Rumors
2010: Google executives page was showing up in Chinese language.
Google Now Offering “Remarketing” To All AdWords Advertisers
2010: Google had initiated a trial of remarketing for display and text ads throughout its content network in March 2009.
Google China: Congressional Praise; Microsoft Supports Tyranny & Google Eats Poo Cartoon
2010: The reactions to Google’s partial withdrawal from China continued.
Microsoft Announces Raft Of New Bing Features: Improved UI, More “Answers” And Of Course Foursquare
2010: Many of the improvements were focused on the UI, richer vertical experiences, maps and real-time information.
The State Of Search Engine Marketing 2010
2010: The North American search engine marketing industry was expected to grow 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010.
The Things That Facebook Causes, According To Google, Yahoo & Bing
2010: Divorce, depression, jealousy, cancer and more.
SES New York 2010 Day 3 Live Coverage
Google Voice Search & My Location Now On Blackberry
2009: The My Location feature let you search without needing to input a city name or some other geographic modifier.
Yahoo Closes The Cabin Door On FareChase
2009: An alert on the FareChase website indicated it was the service’s final day and encouraged users to instead use Yahoo Travel.
Google’s Search Box Grows As Needed: Yahoo & Live Search Don’t
2008: Google would increase the width of the search box if a query was long enough to warrant a wider search box.
White Spaces: Google’s Second Bite At The Wireless Apple
2008: Google did not win any of the 700MHz bandwidth, although it secured the right of open access for third-party devices and software on the C Block.
Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?
2008: Was government intervention the secret hope of Yahoo management?
OpenSocial Becomes More Open, Facebook Says No; AOL Flamed By Mag; Court Rules Against Clicking Minors
2008: Google, Yahoo, and News Corp.’s MySpace joined forces to announce that OpenSocial, the social networking platform alternative to Facebook’s platform, was going to become a non-profit foundation.
From Search Marketing Expo (SMX)
- Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons (SMX West 2014)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2022: Enterprise SEO: Lessons from 20 years in the trenches by Trond Lyngbø
- 2020: How B2B companies can be proactive about managing paid media during COVID-19 by Ashley Mo
- 2020: Pro Tip: 3 important XML sitemap checks to improve your SEO by Michelle Race
- 2019: The majority of listings for car accident attorneys on Google are fake by Joy Hawkins
- 2016: Leveraging social media for local SEO by Lydia Jorden
- 2016: 3 practical local link-building ideas that will cure your Penguinitis by Will Scott
- 2015: Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First by John Lincoln
- 2014: Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win by Jim Yu
- 2013: Google Shopping Ads: What We’ve Learned So Far by Mona Elesseily
- 2013: 7 Reasons Why Local Businesses Should Still Buy PPC Ads by Chris Silver Smith
- 2013: SEO Opportunities Begin Well Before New Website Development by Eric Enge
- 2011: Five Visionaries Sum Up The Future Of Search by Gord Hotchkiss
- 2011: How To & When To Use Product And Sitelink Ad Extensions by Carrie Hill
- 2011: How To Make Your Statistics Skimpy Yet Meaningful by Siddharth Shah
- 2010: Essential Competitive Intelligence Platforms For Your PPC Toolbox by Josh Dreller
- 2010: Sports Fans Score Big Wins With Video Search by Eric Papczun
- 2009: In A Down Economy, Engagement Matters: 4 Tips To Boost Your Efforts by Andrew Wheeler
- 2008: Change Your Address In The Google Plusbox In 5 Simple Steps by Mike Blumenthal
- 2008: Public Relations: The Other Important PR In Link Development by Rae Hoffman
< March 24 | Search Marketing History | March 26 >
The post This day in search marketing history: March 25 appeared first on Search Engine Land.
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