Tuesday, February 28, 2023
Night Economy, Green Growth, Yamuna Rejuvenation In Delhi Master Plan 2041
Delhi Wakes Up To Strong Winds, Light Rain, Thunderstorm Predicted
Build a winning marketing attribution framework by Cynthia Ramsaran
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition.
Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.
Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution.
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Woman From Myanmar Raped By 4 Men In Delhi, Case Registered: Police
Baby Sleeping Beside Mother In Jaipur Hospital Killed In Stray Dog Attack
Case study: How to get rid of a negative ‘People also ask’ result
Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box.
Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA.
Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products.
By experimenting with ORM and SEO tactics, we captured the negative PAA and had Google pull a new, positive answer from our client’s FAQ page.
This article shares findings that can help other brands struggling with negative PAA results.
But first, let’s quickly review how Google’s People also ask feature can affect your online reputation.
What is Google’s People also ask?
People also ask is a dynamic feature in the Google search results that provides additional information about a user’s initial query.
This Q&A style feature typically presents 2-4 additional queries. When clicked, an answer snippet will drop down, linking to the webpage from which Google pulled that answer.
Typically, Google will highlight the most salient information of the snippet in bold text, as shown above.
While Google has not explicitly revealed which factors the algorithm uses for the PAA, we suspect they are similar to its search ranking factors, which include relevance, freshness, quality, authoritativeness, and more.
Can People also ask affect my reputation?
Absolutely.
The PAA typically ranks within the top 2-5 results on Page 1 of Google’s SERPs, which means there is a high likelihood that a user researching your company will see it.
Even with a great website and other high-ranking, positive content on the page, having a negative PAA can make or break your online reputation.
Take Frontier Airlines, for example. Their Page 1 search results appear positive in sentiment, featuring their website, social pages, and other owned content. However, their PAA tells a different story.
PAA questions related to trustworthiness, ratings and frequent cancellations could quickly raise red flags to users researching the airline, causing them to question whether it is the best choice.
Provocative questions like these are also more likely to capture the user’s attention. Curiosity will lead them to look at the answers.
Let’s look at “How is Frontier Airlines rated?”
Having 2.5- and 2-star ratings is not good. Seeing numbers like these can cause the user to question the airline’s quality and safety.
Even if other review sites have higher ratings, this result can plant a seed of doubt in the user, and they may turn to one of Frontier’s competitors instead.
How do I get rid of a negative PAA result?
Many ORM and SEO tactics can be used to remedy negative PAA results.
Our current approach is to try and capture that negative PAA result by optimizing a piece of owned content for Google to pull its answer from, and replace the current negative-toned answer with a positive-toned one.
What follows are the steps we took to help our client with their negative PAA result.
The problem
Our client struggled with their online reputation due to a negative PAA that repeatedly popped up just below their website when searching their main keyword.
The PAA question itself was not inherently negative. However, Google pulled the answer from a negative blog post that spoke poorly about the client's product.
This threatened our client's business, as users who saw this negative PAA might be turned away from our client's product or other services.
The approach
Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it.
This worked as a temporary fix. However, with Google's dynamic algorithm, we saw the negative PAA return.
Realizing that this PAA was here to stay, our next move was to try to capture the PAA and replace the negative answer with a positive one linked to our client's website.
Content evaluation
We start by evaluating if the content we want Google to pull its answer from already exists. If not, we'll need to create that content piece and decide where and how it should be published.
If the content exists but isn't currently being pulled in as the PAA answer, we'll audit the page and see where we can make optimizations and updates.
In our client's case, they already had an FAQ page on their website for us to work with. We chose the FAQ page because its structure matched the PAA question and answer format.
Next, we'll look at the existing page content to see what optimizations are needed. Through researching other PAA questions and answers, we've noticed that the PAA answer quite often matches the wording of the PAA question.
Consider this example:
Above, you can see that the answer "Ice cream was invented by China" follows the same structure as the question "Where was ice cream first invented?"
There are two key elements here:
- The PAA asks for a location ("where") and the answer directly provides that information ("China").
- Both the question and the answer use the main keywords "ice cream" and "invented" – and in the same order.
Keep these points in mind when writing your content. It may help Googlebot when crawling your page to see the association between the page content and any relevant PAAs.
Page format and schema evaluation
Once we learned that the target page content should match the target PAA, we did an audit of our client's FAQ page and noticed discrepancies between the wording of the PAA question and the wording on the FAQ page.
Our target PAA question read "When was [product] invented?" so we updated the title of our target Q&A section on the FAQ page to match the PAA question text.
We also ensured that the title was an H3 instead of plain text so Google could better understand the hierarchy of the FAQ page content.
Then, we updated the first sentence of the answer text to say, "[Product] was invented in 2011…"
This perfectly mirrored our target PAA question and gave us a higher chance of capturing it with our content.
Since we updated text on the FAQ page, we wanted to evaluate the page code to check if any schema had been previously implemented or needed updating.
For an FAQ page, we'd recommend implementing FAQPage type schema to the code and ensure that the text in the code exactly matches the text on the page.
This prevents any confusion for crawlers and helps emphasize the reliability and quality of the content on your page.
Luckily, our client had already implemented this schema type, so we just needed to update the schema text to match the new on-page text.
Engagement and promotion strategies
Lastly, we targeted the client's FAQ page with ORM tactics, including improvements in click-through rate (CTR), link building, and social sharing. Our goal was to send signals to Google and show that users are interested in the page, find the content valuable, and want to share the content with others.
When looking at CTR improvement for the FAQ page, you'll want to consider your query's monthly search volume (MSV) and the monthly CTR of your target URL.
Stay relative to the MSV and monthly CTR numbers, or else Google may see your engagement efforts as spammy, which can hurt your chances of ranking higher in the SERPs.
CTR and MSV data can be found using tools like Ahrefs and Google Keyword Planner.
Link building should also be intentional, as Google wants to see quality over quantity in backlinks. Find publishers and other third-party sites in the same field as the client, and work with them to write content that mentions the client, with the target keywords as the anchor text for the chosen links.
In our client's case, we found ~8 publishers whose content focused on education and parenting topics. We provided them with the exact anchor tex and supplied the URLs we wanted them to use.
For our target URLs, we chose the FAQ page and the info page for the client's product mentioned in the PAA we are trying to capture.
Many social sharing strategies can increase engagement to your target page.
If your company has a connection to any influencers, you can send them the FAQ page and other target URLs and ask that they share them on their social media, along with relevant hashtags and keywords.
You can also encourage friends, family members, and followers to share on their social media.
Be sure to avoid incentives with this tactic. You don't want to appear like you are "buying" shares. We're looking for genuine engagement here!
Additionally, if the target URLs have a comment section or any other interactive feature, you can encourage your social media followers to leave comments or interact with the target page.
We used several social sharing tactics for our client to help increase their FAQ page engagement.
The results
A few weeks after implementing these ORM and SEO tactics, the PAA question was updated to pull its answer from the exact section on our client's FAQ page.
The PAA question and answer remain relatively consistent. We are continously targeting the FAQ page to solidify its spot in the PAA.
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Monday, February 27, 2023
Mumbai Cop Inspecting Vehicles On Sea Link, Hit By Speeding Car; Injured
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice
In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings.
Panda 3.3 was a refresh of the Panda system, meaning none of the signals Panda looked at were new or had changed.
While Google Panda got the headlines at the time, there was some other noteworthy news about improvements to local search results, which Google referred to as “Venice”:
Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
And also this:
Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.
This turned out to be a significant local search update.
Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. This was entirely different from pre-Venice. Put more simply:
Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address).
Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO
Read all about it in Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
Also on this day
Google Search local pack’s map is now interactive
2022: The new map let you zoom, pan, hover and click to see more details on the map.
Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays
2020: You could test your pages in real time to see how Google displayed your how-to pages on smart displays.
Yotpo taps Bazaarvoice Network for review distribution to retailer sites
2020: The move was intended to expand the reach of Yotpo-managed reviews content for retailers.
Google Search Console gives us domain properties to replace property sets
2019: This consolidated your http, https, www, non-www, m-dot, etc into a single property to get an aggregate view of your site’s performance and errors/warnings in a single property.
FTC busts Amazon seller for buying reviews
2019: Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.
Startup helps small retailers get local inventory data online at POS
2019: Pointy offered a way to gain more SEO visibility and compete with Amazon.
German court: Google has no ‘duty to inspect’ websites for illegal content before displaying
2018: Google couldn’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.
Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google
2018: Google report dug into three years’ worth of data on removal requests and exposed the delisting criteria.
Google local finder tests cards with horizontal scroll for map search results
2017: Google was testing a new format for their local search results on mobile when bringing up the Google Maps local finder.
Google Assistant to roll out across newer smartphones
2017: Google was rolling out the Google Assistant to more devices.
Bing UK now displaying National Health Service data for GP & hospital search queries
2017: Searching for nearby GPs and hospitals on Bing UK would surface information pulled from the country’s publicly-funded national healthcare system.
New Bing Ads Editor Version (10.7) Now Available
2015: Changes included some subtle but welcome usability updates and the ability to edit the text of keywords that already had been synced.
Search In Pics: Android Caveman, Google Ski Trip & Rope Logo
2015: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Someone Outranking You With Your Own Content? Use The New Google Scraper Report
2014: Without promising a fix, the tool asked people to share their original content URL, the URL of the content taken from them and the search results that triggered the outranking.
Google AdWords Smart Annotations Test Continues To Roll Out
2014: Smart Annotations automatically pulled information from an advertiser’s landing page in an additional line of text in their ads.
Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse
2014: A user took advantage of Map Maker to create fake FBI and Secret Service office listings using his own phone number, and even managed to intercept calls to both agencies.
Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
2014: Boost aimed to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative.
Gmail Search Field Trial Adds Calendar Results To Google Search
2013: The idea was that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when it was relevant.
Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts
2013: Google got the liability treatment of a “publisher” without the corresponding freedom of expression protections accorded to newspapers.
Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012
2012: Mobile search usage had nearly 100 percent penetration among smartphone owners, most of whom searched at least once a week.
Google Mobile Tests Large Black Menu Drop Down Bar
2012: Despite moving away from the large black navigation menu on the web, it seemed Google was testing that exact same version on mobile.
Google, Yahoo Both Fail At Moneyballing Oscar Predictions
2012: Overall, neither really got the winners right.
Admitting Role In Google Anti-Trust Complaints Microsoft Complains Of Google “Lock In”
2010: Microsoft essentially told Google “get over it.”
Google Still Working On Making Blog Search More Relevant
2009: Google said it would be conducting “visual experiments early next month” that would start with the link: queries and focus on “blogroll detectors” in the matching algorithm.
The Big List Of Search Engines & Their Employees On Twitter
2009: A starting list of who’s out there from the search engine world.
Search Biz: Google News Courting Legal Trouble?, Bold Predictions About Behavioral Ad Targeting & More
2009: Would the introduction of paid ads on Google News lead to legal issues for Google?
Search In Pictures: Google ViewMaster, Twitter & Yahoo Cake Spelling
2009: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Sitemaps.org Update: You Can Now Store Your XML Sitemap Files Anywhere!
2008: The major search engines announced that site owners could store their XML Sitemap files in any location – even on a different domain than the one referenced in the Sitemap.
EFF Sues DOJ Over Googler For Correspondence With Horvath
2008: The EFF wanted to know what was said between Google and Jane Horvath, a former US Justice Department privacy lawyer who now worked for Google.
Microsoft’s Chief Strategy Officer: “Google Owes Its Business To Us”
2008: “If we didn’t succeed at the PC, they wouldn’t have a business,” said Craig Mundie.
Yahoo’s Apex Preview: An Ambitious, Unified Ad Platform
2008: It attempted to knit all of Yahoo’s recent acquisitions and ad network properties together.
AdWords Editor 3.0 Available For Windows; Mac Version Coming In Weeks
2007: The AdWords Editor program was updated with extra features.
Search Engines Do Not Have To Display All Ads Says Court
2007: A complainer wanted to use search ads to air his gripes.
Finding Search Engine Freshness & Crawl Dates
2007: How, when and where Google, Microsoft Live Search, Ask.com and Yahoo showed crawl dates for pages.
Microsoft’s Ozzie Talks Of Google “Wake-Up Call,” Vertical Search Hopes
2007: A reprise of the “it’s early days” and search is just past its “first generation” comments we’ve heard from Microsoft execs many time before
Google Ink Sends Ask.com New Google Pen
2007: “We noted your suboptimal experience with our Google pen and are thus pleased to send you — at no charge — a replacement set.”
Happy Birthday, Flickr: Web 2.0 Pioneer Turns Three
2007: Flickr was in many ways the company that helped define “Web 2.0” and was its poster child for quite some time.
From Search Marketing Expo (SMX)
- Enterprise SEO Panel Preview For SMX West 2012
- Google Takes Top Prize At SMX Search Bowl (SMX West 2008)
- SMX West 2008 Day Two Coverage
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2020: How SEOs can grow their talent, influence and impact by Jim Yu
- 2019: 3 ways to lower your Amazon advertising ACoS by Trevor George
- 2018: An easy way to see if Google thinks your webpages are keyword relevant by Eric Enge
- 2018: Can you predict what the future holds for your inbound links? by Julie Joyce
- 2017: Need to contact Google My Business support? Use Twitter! by Greg Gifford
- 2017: 5 ways you can improve your new business’s visibility on Google Maps by Wesley Young
- 2015: How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight! by Stoney deGeyter
- 2015: What Can Businesses Do About The Knowledge Graph Dominating Search Results? by Nate Dame
- 2014: The Real Reason AdWords Isn’t Working For Many Small Businesses by Larry Kim
- 2014: 3 Simple Messaging Changes That Can Mean Big PPC Bucks by Mona Elesseily
- 2013: A Guide To Understanding Big Testing & Massively Parallel Marketing by Scott Brinker
- 2012: Are Check-Ins A Local Ranking Factor? by Chris Silver Smith
- 2012: 5 Ways To Give Your PPC Account A Kick In The Butt by Mona Elesseily
- 2012: How To Best Optimize Your Mobile Site For SEO by Bryson Meunier
- 2009: Finding The Right Balance Between Search Marketing & User Experience by Kim Krause Berg
- 2009: Paid Search’s Point of Diminishing Returns by Josh Dreller
- 2008: Leveraging Search To Meet B2B Challenges by Brian Kaminski
- 2008: Lessons Learned As An In-House SEO Consultant by Paul Bruemmer
- 2008: In-Depth With EveryZing Chief Revenue Officer Stephen Baker by Grant Crowell
- 2007: Social Media Not Converting? Put Down The Shotgun & Use A Rifle! by Cameron Olthuis
< February 26 | Search Marketing History | February 28 >
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Why content strategy matters most
Does your brand have a strategy behind its content marketing?
It should.
Planning is integral to achieving that ever-elusive return on investment (ROI).
Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve if you plan first.
For instance, planning your meals for the week vs. winging it. Going grocery shopping with a planned list vs. nothing. Planning a trip vs. stepping off the plane with no idea what you’ll do or where you’ll go.
Some people get excitement from living life in the unknown. But, for most of us, whether we want to save money, eat healthier, or get a seat at that hip restaurant on vacation, planning is essential.
The same is true of content marketing.
Without a strategy, your content marketing efforts are far more likely to go nowhere and do nothing.
I’d argue that profitable content marketing is impossible without a solid content strategy.
To answer the inevitable “why?”, let’s discuss why content strategy matters most.
But first, what is a content strategy?
What is a content strategy?
A content strategy is a plan that lays out how you will ideate, create, publish, promote, and manage content.
A content strategy helps define your brand’s goals, workflows, guidelines, budget, team structure, and content rules. It definitively answers these questions:
- Why are we creating content? (What goals are we trying to reach?)
- Who are we creating content for? (Who is our target audience?)
- How will we create content? (Will we use in-house talent? Hire writers/graphic designers/videographers?)
- What content will we create? (What topics and formats will we focus on?)
- Where/when will we publish content? (On our website? On social media?)
- How will our audience find our content? (How does SEO tie in?)
- Who is in charge of managing, publishing, and promoting our content? (What does our content team look like, and who fills what role?)
All of these questions are vital to answer if you create content. And if you formulate a content strategy, all of them will be addressed before you publish a single article. That’s key.
Why a content strategy is your map to profitable content
If you’ve been paying attention, content strategy is a huge deal.
Why?
Because smart content marketing gets incredible results, and those results will cost 62% less to achieve than traditional or paid advertising.
But to get those results, you need a strategy, because a strategy is a map that will lead you to profitable content that earns ROI. Here’s why.
1. Businesses with successful content have a content strategy
97% of businesses reported using content marketing as part of their overarching marketing strategy, according to a Semrush survey. However, only 57% reported having a documented strategy, and a mere 19% said their strategy was advanced.
The clincher? 78% of businesses who said their content marketing was “very successful” also had a documented content strategy.
What does it all mean?
Most businesses use content marketing, but many aren’t realizing its full potential.
To do that, you need a content strategy. And, you need it documented.
It matters because, without a documented plan, your content efforts will be scattershot. And scattershot efforts lead to scattershot, unpredictable results.
That is, if you earn results at all.
2. No content strategy? No results
Here’s what doing content marketing without a strategy looks like:
A small brand decides to start a blog. One or two staff members who also happen to be creative are tasked with managing it.
They’re not sure where to find topics, so they look at what their competition is doing and follow suit. They post whenever they have time, so publishing is sporadic and scattered. They post about the topics their main competitor posts about with little differentiation. And when the brand gets busy, the blog falls silent for months.
A year later, the brand checks in with the blog results – and finds none. They conclude blogging is a waste of time.
Yes – in this instance, it is. But that’s because the brand in question started wrong from the get-go. They treated content marketing as an accessory that could be done in spare minutes of the day without much effort.
The truth is, if you want content marketing to work, you have to regard it as another vital business activity – and a content strategy helps you get there.
You need to plan how, when and why to do it, and who you’ll do it for. You need to strategize so your brand can post consistently and regularly (because consistency leads to better results) – and that will require more than somebody’s spare time.
Reality check: It will require dedicated effort from someone whose 9-5 work consists of content creation and nothing else.
How will you direct that person? How will you allocate the resources to employ or pay that person? How do you ensure the created content will earn results? You have to plan. You need a content strategy.
3. A content strategy aligns your people, processes, and technology
If you want results from content, you must ensure your entire brand and team are on the same page, working under the same expectations and toward the same goals.
A documented content strategy aligns all those things like puzzle pieces snapping together to form a complete picture.
Think of building a content strategy as laying out your battle plan for increasing brand awareness, drawing in more website traffic, nurturing your audience, increasing conversions and sales, or whatever goal you decide is most important.
Achieving these goals will require many moving parts, different people, and plenty of tools (like a publishing platform, SEO tools, a content calendar, social media scheduling tools, editing tools and content checkers, collaboration tools, and more).
But the strategy accounts for all these pieces and explains how they fit together.
That’s why you and your team should make decisions about and record the who, what, where, when, and why so your content has its best chance of succeeding.
4. A content strategy helps you win buy-in
As we've explained, you need investment to ensure content marketing can work. You don't just need people who will plan, create, manage, promote, and distribute content. You need people who know what they're doing. And you need tools your people can use to facilitate all of those stages.
But what if the marketing budget isn't up to you? Then you need buy-in from higher-ups.
How do you get content marketing buy-in? By laying out a strategy with goals, a trajectory, metrics to track, and a budget.
The strategy serves as proof that you know what you're doing. Even further, it serves as a detailed guide for other people on how you plan to execute content successfully.
That makes it a powerful document to have on your side when you're working to earn buy-in from bosses, department heads, clients, executives, and anyone else who holds power to invest.
5. A content strategy gives you a competitive edge
Only 40% of marketers say they have a documented content strategy, according to a recent Content Marketing Institute survey.
This statistic hasn't budged in the last few years.
But, year after year, marketers with a documented strategy outperform their peers who don't have one.
For that reason, they have a competitive edge. You need a documented strategy guiding everything you do in your content marketing to earn that edge over the competition.
The power of a content strategy lies in the finished document and the physical act of creating it.
When brands sit down to figure out this content thing, they crystallize key areas vital to success:
- Clarifying and refining their content goals.
- Getting to the heart of who they need to target with content.
- Envisioning what that content should look like.
- Strategizing how to execute with a clear set of actions like a blueprint.
With all this in mind, we shouldn't be surprised that marketers who strategize content and write down that strategy are regular top performers.
Bottom line: If you want that competitive edge, you'll join that club.
Your content marketing is more likely to fail without a content strategy
A content strategy at the heart of your content marketing will determine whether your efforts will fly – or fall flat.
Unfortunately, most brands are approaching content marketing with a laissez-faire approach. They might even be getting "okay" results.
But the thing is, "okay" should not be the standard.
That's because content can achieve great heights for any brand, regardless of industry or size.
Think of that: Content has immense power to grow your brand.
But to tap into that power, you must have a content strategy.
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Bing AI Chat testing setting the tone of the responses
Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can sent the tone to be creative, balanced, or precise – this way, you can tailor the type of responses you get from the Bing AI chat.
What it looks like. Here is a screenshot that was posted by Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter:
What it does. Mike Davidson said, “some users will see the ability to choose a style that is more Precise, Balanced, or Creative.” I personally do not see this feature yet, so I cannot really test it out but Microsoft is testing it to a subset of those invited to test the Bing Chat AI feature.
By the description, either Bing will respond with a more precise, maybe factually accurate response or a balanced response that shows multiple sides of the argument, or creative, maybe a response that is a bit more out there.
More changes to Bing AI chat. In addition to the above experiment of setting a tone, I noticed other updates to Bing AI chat this weekend.
- New daily limit of 100 queries per day
- Search queries are not included in the limit
- The Edge sidebar limits are a fixed number
- A new tagging system to help Bing disambiguate parts of the query
- Tone of voice changes
- Relaxing some constraints
- And inviting more users to test the new Bing AI chat
Why we care. It is fascinating to follow all these rapid changes from Microsoft on its new Bing AI Chat. Keeping on eye on what Microsoft is doing to improve the quality of the results, respond to criticism and more is something that is not just fun and exciting to stay on top of, but may teach us about how we can leverage these features to garner more traffic to our sites.
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Chhattisgarh Woman Fights Wild Boar To Save Daughter's Life, Dies
Sunday, February 26, 2023
Body Of Unidentified Man Found Near Jail In Maharashtra's Thane
AAP MP Claims Cops "Arrested" Him, Other Leaders; Police Say "Detained"
"Video Called Her Last Night...": Brother Of Woman Killed By Husband
"Sad, Predictable How Probe Agencies Work": AAP On Manish Sisodia's Arrest
Delhi Man Kills Wife, 2 Sons, Attempts Suicide. Parents Were In Other Room
Saturday, February 25, 2023
Teenager Dead, 1 Injured After Part Of Underconstruction House Collapses
This day in search marketing history: February 26
Google expands mobile-friendliness as a ranking signal
In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21.
This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said.
However, when April came, the general consensus was that Mobilegeddon was fairly insignificant, for all the hype and panic their Feb. 26 announcement created.
Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. Google said this only will work for signed-in users who had the app installed on their mobile device.
Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21.
Also on this day
How to identify your products for Google
2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced.
Google mobile-first indexing to be applied to all sites within a year
2020: Google was sending notices to sites that had mobile-first indexing issues.
Create display network exclusion lists with this (free) tool
2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns.
Google Search Console now lets you export more data
2020: Search Console users could download complete information (instead of just specific table views) from almost all reports.
Google search view in 3D now live for e-commerce sites
2020: A Burberry bag was showing up with a “view in 3D” option in the Google search results.
Google to kill off property sets within Search Console
2019: Google said you could download the data from the interface or the API before they turned it off completely.
Google Ads to sunset average position reporting metric later this year
2019: Average position was one of the few constants for more than 15 years. But with the removal of right rail ads, in particular, its utility sharply declined.
Google call-only ads getting ‘expanded’ with more characters
2019: The other change was that name of the business would move to the description line.
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
2018: One tool showed how a site stacks up against the competition on mobile. The other aimed to drive home the impact mobile speed can have on the bottom line.
Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report
2018: Google’s John Mueller confirmed a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for on Feb. 20 and 21.
In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
2018: In a new structure, the Google Shopping business unit bid against other Comparison Shopping Engines in the ad auction to give the competing engines “equal treatment” as mandated in the ruling.
Google Word Coach, a fun word game in the search results
2018: Google added a new feature to help non-English speakers expand their English-language vocabulary.
Google: AMP Not Yet A Search Ranking Signal
2016: Google’s John Mueller said you could use AMP to become mobile-friendly, but AMP itself was not a ranking signal.
Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug
2016: Google review snippets returned after a bug caused them to drop out of much of the search results for about a week.
AdWords And Bing Ads Both Having Late-Week Reporting Troubles
2016: Google AdWords reports weren’t downloading or printing. Bing Ads had reporting delays that affected the Web UI, mobile and API.
Google App Updates Will Include New Animations & Ability To Change Google Logo Colors
2016: Users would be able to change the color of the Google logo using a “finger painting-like” feature.
Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Sign
2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important
2014: Cutts answers the question: “Should I focus on clarity or jargon when writing content?”
Movie Sites Ranking Better In Google, Now That “Transient Issue” Fixed
2014: Rankings were restored and most traffic was returning to the affected websites.
Hiding From That Google Penalty? It May Find You At Your New Home
2014: Even if you moved your penalized site to a new domain name and didn’t redirect the penalized site, Google might still find it and pass along the bad signals.
AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions”
2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords.
Google Shares Performance Stats On Search Network With Display Select Campaigns
2014: Google released some case study performance results on the new campaign type.
FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results
2014: All you had to do was go to Google, search for [american idol] or [idol] during the voting window, and select from your favorite finalists.
Google Brings Back Right-Click-For-Directions To Google Maps
2014: Users could also use the “What’s Here” option to quickly get lat-long coordinates for any spot on the map.
Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes
2014: The company announced $1.573 billion in Q4 revenue, a 50.3% increase over 2013.
Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times
2014: Beck was Third Door Media’s Social Media Reporter from March 2014 through December 2015.
Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson
2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.” But HubPages wasn’t planning to change course; the planned was to improve quality.
The Hidden Google Search Box
2013: It seemed as if Google was testing hiding the search box completely from the Google search results page.
Number Crunchers: Who Lost In Google’s Panda Algorithm Change?
2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.
Yes, More Are Seeing A New Google Look-And-Feel
2010: Testing would continue until May, when it launched the new user interface.
Google Adds “Nearby” Local Search To Options Panel
2010: Google expanded the choices in its Search Options panel with the announcement of a tool to refine searches by location.
Google’s Street View Finds More Trouble In Europe
2010: Members of the European Union’s data protection group urged Google to make changes to its Street View mapping/photo service and warned that Google might be breaking EU laws.
Google News Officially Adds Advertisements
2009: After testing ads for the past few months, Google News officially rolled out ads on Google News search results to all US based searchers.
Google Gets On Twitter
2009: The first tweet was in binary and translated into “Feeling Lucky.”
Google Maps Adds User Photos To Street View
2009: Google added geo-tagged Panoramio photos to StreetView images.
Report: Lack Of Buying Searchers Leading To Depressing Search Ad Market
2009: Rimm-Kaufman shared early first quarter PPC data showing the weak trends in retail for search advertisers.
Yahoo Search Updating: Weather Reports Go Away?
2009: Yahoo eventually did issue a weather report confirming that there are ongoing updates that would be “completed very soon.”
Yahoo Adds Facebook As A SearchMonkey Friend
2009: Yahoo announced that Facebook enhanced results were now turned on by default across search results.
Yahoo CEO Bartz: New Management To Make Yahoo “A Lot Faster On Its Feet”
2009: “For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer.”
Google AdWords Launches Limited Beta Test Named “Automatic Matching”
2008: Automatic Matching was a way for Google to help advertisers utilize their full budget towards keywords that they may have not been targeting.
Google Updates AdSense Terms & Conditions
2008: Google updated their AdSense terms and conditions to include better verbiage for new products and features, as well as an update to their privacy requirements.
Despite Takeover Turmoil, Yahoo Not Rolling Over & Playing Dead
2008: Yahoo CEO Jerry Yang said the Microsoft takeover bid had been “a galvanizing event for everyone at Yahoo.”
Minimum Bids In Yahoo About To Change
2008: Minimum bids could be lower or higher than $0.10.
Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West
2008: Yahoo planned to unveil a project code-named “Search Monkey,” a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific websites.
Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News
2008: Yahoo Buzz was a site where “buzz-worthy” news articles were highlighted based on user votes,
searching activity, and email sharing.
Google Talk / Gmail Adds Live Chat & Invisible Mode Features
2008: The first feature was similar to a live chat box that you could add to any webpage and chat with anyone via your Google Talk or Gmail account.
Google Joins “Unity” Undersea Cable Consortium For More Transpacific Bandwidth
2008: Google joined a consortium of Asian companies to build an undersea transpacific fiber optic cable that would provide much greater bandwidth capacity between the United States and Japan.
Google AdWords To Show Advertisers Exactly Where Their Contextual Ads Are Displayed
2007: Google’s advertiser reports would begin listing the sites where each ad runs.
Google Steps Up Web Page Malware Notifications
2007: Google was giving more detailed reports on the malware issues with a specific site and they were also sending email notifications to webmasters about these malware warnings.
Google Video Plus Box Results
2007: Spotted in the wild.
Google Checkout Australia Coming Soon?
2007: It appeared that Google registered Google Payment Australia PTY. LTD. in Australia.
Google Ordered To Change AdSense Contract By South Korea’s Watchdog
2007: The Fair Trade Commission said the contract enabled Google to “one-sidedly cancel advertisement deals” with publishers.
Microsoft To Buy Health Search Engine Medstory Inc.
2007: Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers.
Video Search Challenge Isn’t Speech Recognition, It’s Content Owner Management
2007: The real challenge was figuring out how to work with content owners, not speech recognition.
Pew Research: Wireless Internet Grows
2007: Pew asserted that roughly 13.5% of U.S. Internet users were accessing the Internet over mobile phones (or their equivalents).
From Search Marketing Expo (SMX)
- Know your site. That’s how you stay ahead of algorithm updates (SMX West 2020)
- Tips For Optimizing Your Local Business Listings, Courtesy of SMX West (SMX West 2009)
- SMX West 2008 Day One Coverage
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2019: Stop the silo madness! Effective site architecture for SEO and findability by Shari Thurow
- 2019: Maximize Facebook performance by leveraging the algorithm by Amanda Farley
- 2019: Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed by Frederick Vallaeys
- 2018: 6 smart e-commerce lessons to boost local business by Wesley Young
- 2016: Connecting Demographics To Search Queries by Andrew Ruegger
- 2016: Prioritizing Local Search Profile Listings: 2 Methods by Lydia Jorden
- 2015: The Importance Of Search Data In Your Marketing by Alistair Dent
- 2015: The Hardest AdWords Quiz You’ll Ever Take by Larry Kim
- 2014: 6 Tasks To Automate In AdWords Without Scripts Or Tools by Sam Owen
- 2013: 3 Major Tablet & Smartphone Search Opportunities For Multinational Websites by Chris Liversidge
- 2013: The Link Shrink Is In: Is Starting Over The Best Option? by Eric Ward
- 2010: It’s A Fatal Mistake To Copy Successful Web Sites by Kim Krause Berg
- 2010: Click to Conversion Time & Your Revenue Attribution Window by Siddharth Shah
- 2009: Should YouTube Sponsored Video Ads Be In Your Marketing Mix? by Eric Papczun
- 2009: SEO 3.0 = Digital Asset Optimization by Jonathan Ashton
- 2008: How Depending on Quality Content Can Actually Cost You Links by Rae Hoffman
- 2007: 3 Jump-Start Methods For Passionate Linking by Debra Mastaler
< February 25 | Search Marketing History | February 27 >
The post This day in search marketing history: February 26 appeared first on Search Engine Land.
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Manish Sisodia To Be Questioned By CBI In Liquor Policy Case Today
2020 Delhi Riots: Court Acquits 4 Accused Of Theft, Burning Property
Over 3 Kg Gold Worth Rs 2 Crore Seized At Chennai Airport
Madhya Pradesh College Principal, Set On Fire By Ex Student, Dies
Friday, February 24, 2023
This day in search marketing history: February 25
SEOs upset over Google dropping attribution in featured snippets
In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content.
For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher.
Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”
The future of Google search, indeed! Amazingly, you could write a very similar tweet in 2023.
Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers. Déjà vu!
Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.
Also on this day
IndexNow integrations grow as Bing says ‘millions’ of sites are using it
2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support.
LinkedIn launches podcast network aimed at professional audiences
2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.
Google Images to replace dimensions overlay on image thumbnails
2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.
How to use the AMP status report to identify page errors, validate fixes
2020: Google posted an explainer for its AMP (accelerated mobile pages) status report.
‘Made in USA’ ad extensions spotted on Bing
2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.
Google revamps Test My Site mobile site speed tool
2019: Test My Site (which launched in 2016) was rebuilt with more features details on a site’s mobile site speed.
Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds
2019: Survey found the flag affected user behavior and brand perceptions.
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
2019: The company also was adding local search suggestions in Messages.
Google Explains How Search Console Reports Work
2016: Google Webmaster Trends Analyst John Mueller explained how the Search Console reporting works and why it may seem delayed for some of the reports.
Google Testing A Red “Slow” Label In The Search Results For Slower Sites
2015: The slow label would indicate if a particular webpage was slow and warn the user before clicking over to the site that it may load slowly.
Yes, Google Is Testing Green Star Reviews In The Search Results
2015: Google said expect more experiments with the colors of the stars in the search results over the next few months.
Study: Google Now Displays Rich Answers For 19.45% Of Queries
2015: 19.45% of the 850,000 search queries looked at in the study triggered rich answers.
Yahoo Gains Share And Query Volume In Latest comScore Search Report
2015: Firefox deal powered the second straight month of growth for Yahoo search.
Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search
2014: His sole job at Google was to make the company’s computers as smart as humans – smarter, actually – when it came to natural language understanding.
The Marquee HTML Google Easter Egg
2014: When you searched for [marquee html], the results count would scroll from right to left on the page.
Bing Improves Tax Related Search Results Before April 15th
2014: Bing showed smarter results when you searched for [tax forms], [IRS forms], or even specific forms like [irs form 1040].
Quixey Offering Deeper Search Results Inside Mobile Apps
2014: Quixey, which described itself as a search engine for apps rather than an alternative app store, announced deeper “functional search” within apps.
Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility
2013: A look at what happened to some Panda’s losers.
Google: PageRank Dilution Through A 301 Redirect Is A Myth
2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.
Europeans Taking Sweet Time In Resolving Antitrust Case With Google
2013: Any possibility of swift action in Europe appeared to be fading.
YP: Our Mobile Ad Network Second Only To Google
2013: YP said it had “over $350 million in advertising revenue [in 2012] attributable to mobile, making it the number two company in the US mobile advertising industry.”
WSJ Pulls Back On What Google Searchers Can Read For Free
2012: The Wall Street Journal has been keeping some stories out of First Click Free for over half-a-year.
Demand: Google Changes Have Produced “No Material Impact” Yet
2011: Demand Media said its properties were not negatively impacted by the newest Google algorithm change (which would eventually become known as the Panda Update).
Google’s Mobile Search Adds “Open Now” Filter
2011: After doing a Google search, the “Show only businesses open now” filter appeared above the search results.
Report: Google Negotiating With DOJ To Prevent Suit To Block ITA Deal
2011: Negotiations intensified in the waning days of the Justice Department’s investigation into the antitrust implications of Google’s potential acquisition of travel software company ITA.
OneRiot Brings Social Targeting to Mobile Devices
2011: Social ad network OneRiot introded the ability to target mobile audiences by interests, demographics and influence on its ad network of Twitter clients.
Google Caffeine May Be Months Away & You Can’t See It
2010: Google said Caffeine wasn’t live on Google.com, was only at one data center and you couldn’t easily see it for yourself.
Google Advertises Chrome … On Bing!
2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.
Companies Ask Courts, Regulators To Restrain Google To Compensate For Own Competitive Failures
2010: A Foundem complaint/brief with the FCC argued that Google favored its own products and thus “search neutrality” was required to prevent Google from harming competitors.
Losing Google? Chinese Scientists Say It’s Like Going Blind, Life Without Electricity
2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way.
Opera Says Google Dominating Search On Mobile Web
2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.
Yahoo Answers Gets A New Look
2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked.
Google Toolbar 6 For IE Adds Search To Windows Task Bar
2009: This toolbar, when installed, added the Google Quick Search Box to the task bar of Windows computers.
Google Joins EU Anti-Trust Case Against Microsoft Browser
2009: Google’s move to some degree reflected how important it considered Chrome and its adoption to be in the long term for the company.
Microsoft’s TechFest 2009 Is A Search Playground
2009: Hundreds of Microsoft researchers from around the world gathered at company headquarters to share ideas and show off their latest creations.
Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?
2009: Yahoo had seen the mobile space as strategic and made a massive global business development effort with carriers and device makers to embed Yahoo services and search on millions of handsets.
Penn State Study: Paid + Organic Listing = 15% Clickthrough Rate
2009: Study also found that 35% of queries did not result in any ad clicks ad all.
SEOs Want The NOINDEX Tag To Not Show A Page In The Index
2008: When asked “How should Google treat the NOINDEX meta tag?” 240 chose “Don’t show a page at all.”
Survey Says: Google Top Brand In UK
2008: Microsoft was second in this survey.
Hackers Launch Goolag: A Google Vulnerability Scanner
2008: A group of hackers launched a search tool powered by Google to help see if your sites were vulnerable to a hacking attempt.
Pakistan YouTube Ban Propagates Worldwide, Causing Major YouTube Outage
2008: The Pakistan ban of YouTube not only caused Pakistan ISPs to block YouTube, but also spread worldwide and stopped users even in the U.S. from accessing YouTube.
Yahoo, You’re Not Off The Hook Over The Chinese Dissidents Case Says New Lawsuit
2008: Yahoo was being sued again for allegedly leaking personal information and aiding the Chinese Communist Party in Internet censorship and the persecution of dissidents.
Ask.com Adds More Sponsored Ads, Pushing Organic Results Below Fold
2008: Ask.com was displaying five sponsored results for many keyword searches.
Andy Beal Launches Trackur For Monitoring Online Reputation
2008: You coud set up monitoring across a variety of sites on a set of keywords at a much lower price than reputation management firms generally charged.
From Search Marketing Expo (SMX)
- SEO dos and don’ts of website migration (SMX Next 2021)
- Smart Shopping campaigns: How to test and extract more value from automated campaigns (SMX West 2020)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2020: Competition forces retailers to rethink the role of branded, non-branded and trademark traffic by Chris Corrado
- 2019: Content structure and structured data: Will they impact featured snippets? by Brodie Clark
- 2019: Think like a search marketer to drive growth with YouTube by Matt Lawson
- 2016: Setting Local SEO Expectations: 3 Points To Hit Early And Often by Jenny Foster
- 2016: Google Is Fixing The “Permanently Closed” Problem by Joy Hawkins
- 2016: The Death Of Search Marketing Expertise by Andrew Goodman
- 2015: How To Use Fetch As Googlebot Like An SEO Samurai by John Lincoln
- 2015: How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks by Lori Weiman
- 2014: The Secret To Staying Relevant With Authorship by Jim Yu
- 2014: When The Best SEO Move Is To Kill The Site by Eric Ward
- 2013: Is Social Media Worthwhile For Local Businesses? by Chris Silver Smith
- 2013: 3 Neuromarketing Considerations For Landing Page Optimization by Mona Elesseily
- 2013: Why Do Brands Overlook The SEO Opportunity For Non-Branded Keywords? by Eric Enge
- 2011: Interview With Hampus Jakobbson Part II: Plugging Into The Grid by Gord Hotchkiss
- 2011: How To & When To Use Google Ad Extensions: Phone & Local Extensions by Carrie Hill
- 2011: Designed To Fail: Why Many Tests Give You Meaningless Results by Siddharth Shah
- 2010: Extending The Lifecycle Of Super Bowl Ads Through Online Video by Eric Papczun
- 2010: The Advertiser Interview: How To Surface Key Goals by Josh Dreller
- 2010: Local Search Complexity = SMB Frustration by David Mihm
- 2009: B2B & Social Marketing: Discovering Its Hidden Value by Michelle Stern
- 2008: The Secret Of Large Term Lists (It’s All In The Bidding) by Alan Rimm-Kaufman
< February 24 | Search Marketing History | February 26 >
The post This day in search marketing history: February 25 appeared first on Search Engine Land.
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