Friday, September 30, 2022
Pune Police Bust Call Centre Of Instant Loan Apps, 18 Arrested
The latest jobs in search marketing
Looking to take the next step in your next search marketing career?
Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open.
Are you looking to hire? Submit your job listing here for free. Please include:
- Job title.
- Company.
- Job listing URL.
- Date when the job listing closes.
- Where the position is located (e.g., remote, city, country).
- Salary range (we will not include job listings in this article unless they include this).
Note: We update this post weekly, on Fridays. So make sure to bookmark this page and check back.
Newest jobs in SEO, PPC and digital marketing
Sr. SEO Manager, Dropbox (Remote)
- Salary: $139,000+
- Spearhead development and implementation of search strategies re: keyword selection, SEO content, site architecture, link-building and optimized SERP for video/social/review sites to increase brand search visibility, and drive high-volume organic search traffic and attributed revenue
- Collaborate with Paid Search and Content in aligning keyword targeting and content creation, and driving overall search efficiencies
Senior SEO Manager, Handshake (Remote)
- Salary: $124,000 to $185,000 (annual)
- Lead SEO strategy and key cross-functional initiatives inclusive of technical SEO, content SEO, PR, and product
- Contribute to Handshake’s overall content strategy, including blogs, user-generated content, editorial content, and content created in-product such as job postings and events
Senior SEO Strategist, The SEO Department (Remote)
- Salary: $90,000 to $110,000 (annual)
- Developing, articulating, and implementing a comprehensive SEO strategic plan for clients which is consistent with their broader client goals & objectives.
- Understanding the complete digital marketing and general marketing objectives of the clients, as well as ensuring all SEO initiatives are fully supportive of and consistent with these client goals.
SEO Manager, Ultra Mobile (Remote)
- Salary: $85,000 to $100,000 (annual)
- Developing and executing SEO strategies to drive organic growth, with a keen understanding of intent across the customer journey.
- Performing SEO audits, providing performance improvement recommendations and working with internal teams to implement (Ex. page speed, site architecture, metadata, tagging etc.).
SEO Manager, Green Line Digital (Remote, U.S.)
- Salary: $85,000
- Identify opportunities and develop strategies to improve organic performance by using strong analytical, technical, research, and content marketing skills
- Collaborate with digital media planners, web developers & creatives to apply SEO best practices to all elements of client sites & social platforms
Search Engine Optimization Senior Marketing Consultant, Wells Fargo (Various locations, U.S.)
- Salary: $73,000 to $130,000 (annual)
- Use SEO tools, data and analytics, customer research, perform competitive analysis, and leverage SEO best practices extensively to create insights and data driven recommendations.
- Conduct keyword research, search behavior analysis, technical audits and content gap analysis.
SEO Strategist, Insider Inc (Remote)
- Salary: $72,000 to $76,000 (annual)
- Work closely with a team of search-focused strategists to deliver on our search strategy and monitor metrics for success in organic search performance.
- Review and analyze SEO performance and make recommendations for improvements on both
SEO Senior Analyst, American Red Cross (Remote)
- Salary: $67,000 to $78,000 (annual)
- Work with internal and external counterparts, plan, develop and implement our SEO strategy
- Being able to manage content from an SEO perspective
Sr. Analyst, Technical SEO, The Home Depot (Remote)
- Salary: $65,000 to $100,000
- Perform continuous site auditing, and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
- Provide SEO best practices in alignment with current technical principles and homedepot.com systems
SEO Manager, The Stable (Remote)
- Salary: $60,000 to $70,000 (annual)
- Drive and execute projects such as site audits, migrations and other SEO specific initiatives
- Manage multiple client accounts seamlessly with tight timelines
Paid Search (SEM) Manager, dentsu International (Remote)
- Salary: $59,000 to $92,000 (annual)
- Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
- Be the main contact for your client, internal departments, and third-party providers
small-scale and wide-ranging efforts.
Senior Digital Strategist, Moore Digital, (Remote)
- Salary: $85,000 to $100,000 (annual)
- Develops and presents strategic plans covering digital fundraising efforts across multiple digital tactics.
- Provides strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
Outreach Specialist, Paradise Media (Remote, San Juan, Puerto Rico)
- Salary: $15-$20 (hourly)
- Develop innovative, creative, and unique approaches to journalists, bloggers, and influencers
- Create Outreach campaigns using software like Muck Rack, Respova, and Prowly.
SEO jobs
SEO Specialist, Disruptive Advertising (Remote [except S.C. or N.Y.] or Salt Lake City)
- Salary: $70,000 – $90,000 (annual)
- Perform comprehensive client SEO audits
- Identify KPIs to measure organic success with clients
Search Engine Optimization Manager, Adtaxi (Remote)
- Salary: $60,000 to $65,000 (annual)
- Develop strategic plan for clients looking to set up SEO and analytics on new sites
- Review and audit client sites for areas that can be optimized or improved
Senior SEO Strategy Lead, Airbnb (Remote)
- Salary: $185,000 to $230,000 (annual)
- SEO Strategy: Align with SEO experts across the company to establish the short and long term strategy for the channel that aligns with the broader marketing vision
- Global Content development: Build the content strategy by country to drive SEO channel expansion in all key geos and languages. Partner with editorial teams to curate highly differentiated content and refresh this content on ongoing basis
SEO Manager, NBC Sports (New York City)
- Salary: $90,000 to $110,000
- Website migration – end-to-end support from design to launch to reporting (URL architecture, redirect mapping, content optimization, QA, etc).
- Ensure articles and landing pages do not have structural errors and are properly crawled and indexed by search engines.
SEO Manager. MyAdvice (Remote)
- Salary: $75,000 to $85,000 (annual)
- Curate and lead an elite team of dynamic SEO professionals to plan, manage, and implement high-value SEO campaigns for our clients in the medical and legal industries
- Own the overall success and ensure the strategic efficacy of MyAdvice’s SEO service offerings
Search Engine Optimization Manager, Sosemo (New York City, Hybrid)
- Salary: $85,000 to $97,500
- Conduct keyword research and analysis
- Provides search engine accessibility consulting
Director of SEO, Workshop Digital (Remote, U.S.)
- Salary: $120,000+ (annual)
- Develop and implement a strategic vision for the SEO team
- Maintain standards of performance and ensure successful SOW execution across an evolving and expanding set of SEO services
Sr SEO Manager, deeproots partners (Remote, U.S. hours)
- Salary: $75,000 to $96,000 (annual)
- Staying constantly up-to-date on new onsite strategies for local SEO (with an emphasis on Google My Business) and national campaigns and working with the COO to create SOPs to implement within the agency.
- Ensuring that we reach our partners’ KPIs in the desired timeline by managing existing and new strategies with the SEO team (Chief SEO Strategist and SEO Analyst).
SEO Specialist, Blennd (Denver, Colo., Hybrid / Remote)
- Salary: $55,000 to $65,000 (annual)
- Develop a strong understanding of branding requirements for clients as it relates to SEO initiatives.
- Perform technical site health audits to provide insights, itemize issues, and implement fixes.
SEO Strategist, Inflow (Remote)
- Salary: $67,000 to $86,000 (annual)
- Serve a small set of accounts as the lead SEO Strategist/Client Advocate
- Collaborate with Sr. SEO Strategists to assist with execution of SEO deliverables
Search Engine Optimization (SEO) Analyst (Senior and Expert), Bruce Clay (Remote)
- Salary: $5,000 to $10,000 (monthly)
- Technical deep-dive deliverables with extraordinary mentoring and client communication skills required.
- Increase keyword rankings and search engine traffic and ultimately conversions for client websites within exceptionally competitive search engine results pages.
Senior SEO + Digital Strategy Analyst, Momentic (Remote or Milwaukee)
- Salary: $65,000 to $85,000 (annual)
- Developing, executing, and reporting on comprehensive SEO strategies.
- Identifying key SEO opportunities, tracking website traffic and KPIs, and analyzing competitor strategies.
SEO Testing Consultant, Search Pilot (Seattle, hybrid)
- Salary: $65,000 to $90,000 (annual)
- Managing the customer relationship, including onboarding of new customers and keeping them updated on test planning and results
- Coming up with SEO and CRO test hypotheses and working with customers to prioritize them
Senior SEO Specialist ~ Pure Visibility (Remote or Ann Arbor, Mich.)
- Salary: $58,000 to $65,000 (annual)
- Work with the SEO director to perform in-depth visibility audits for new clients and compile the results along with prioritized recommendations.
- Work with the SEO director to analyze and create action plans around common technical SEO components (canonicalization, sitemaps, crawl budget, schema, hreflang)
PPC jobs
Director of Paid Search, Next Level SEM (Miami, Fla.)
- Salary: $80,000 to $115,000
- Implement and manage PPC/Google Ads (Search, Display, Shopping, Video) campaigns.
- Complete daily maintenance tasks for assigned clients.
Manager, Google Ads, Lionhurst (Remote)
- Salary: $65,000 – $70,000 (annual)
- Build, manage and optimize campaigns on Google Ads and Microsoft Ads for B2B SaaS companies.
- Assist with client communication and project management
Paid Search Senior Strategist, Socium Media (Remote, U.S.)
- Salary: $70,000 – $85,000
- Run day-to-day paid search operations for clients that could span across multiple verticals
- Will likely be fully managing and be the sole “owner” of at least one client within the first two months, depending on business needs
Paid Acquisition Account Manager, Jordan Digital Marketing (Remote)
- Salary: $75,000 to $95,000 (annual)
- Executing paid search and paid social strategy for clients
- Conducting strategic planning and optimization efforts
Senior Paid Search Strategist, Inflow (Remote, U.S. only)
- Salary: $74,000 to $97,000 (annual)
- Manage and serve as the primary point of contact for 5–10 paid advertising clients. Be responsible for the strategy, prioritization, planning, and execution for client PPC strategies in Google Ads, Microsoft Ads, and other relevant platforms.
- Build highly effective Shopping, Search, Display, and Remarketing campaigns for eCommerce clients.
Paid Ads Team Manager, Inflow (Remote, U.S. only)
- Salary: $80,000 to $118,000 (annual)
- Lead strategic planning sessions and team meetings
- Review deliverables and provide feedback to other team members
Other SEM and digital marketing jobs
Senior Content Strategist, Northstar (Remote)
- Salary: $55,000 to $65,000 (annual)
- Conduct keyword research to inform client strategy
- Ideate creative content ideas based on research of industry trends, keywords, competitor analysis, and trending topics.
Director of Digital Marketing, PCF Insurance Services (Lehi, Utah)
- Salary: $100,000 to $130,000 (annual)
- Develop digital marketing strategy, execute on cross-channel digital campaigns and oversee the digital ecosystem including
- Site management: PCF Insurance website, Agency Partners’ websites (100+) and intranet site
Content Marketing Manager, Auxis (Plantation, Fla. / Hybrid)
- Salary: $100,000 (annual)
- Become an expert on Auxis’ Finance Transformation & BPO Outsourcing Services and market trends in order to effectively position Auxis capabilities and thought leadership while proposing content topics (and formats) that increase our website traffic and lead generation among our targeted buyers
- Create, maintain and manage the content calendar for the assigned service lines
Content Writer – Senior Manager, CVS Health, (Remote)
- Salary: $75,400 to $158,300 (annual)
- Research, create, edit, and revise content to support strategic marketing needs
- Participate in the versioning of their work into other digital and multimedia formats in partnership with design and agency partners
Want a chance to include your job listing on Search Engine Land? Submit your details here.
The post The latest jobs in search marketing appeared first on Search Engine Land.
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Thursday, September 29, 2022
Kerala Government To Withdraw Covid Lockdown Violation Cases
Twitter has created 2 new video features
Twitter has just launched two new video products to help users watch and discover new content in the app.
1. Immersive viewing and easy discovery
This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to browse additional video content.
This feature will be available on iOS and Android in select countries in English.
2. Showing more videos in Explore
A new video carousel makes it easier to find more videos you're interested in next to Tweets and Trends that might interest you. You can access these videos by opening the Explore tab.
This feature will be available on iOS and Android in select countries in English.
How Twitter uses Signals to show you more content. Twitter announced the usage of Signals to show users more content that's relevant. Twitter uses Signals and shows you that content based on your past likes, comments, and followers.
Dig deeper. Read the announcement from Twitter here.
Why we care. Twitter is following in Instagram's footsteps by adopting a TikTok-like aesthetic. Brands who use Twitter should optimize their video content for the new placements and full-screen feature. They should also ensure that their content is relevant, timely, and accurate.
The post Twitter has created 2 new video features appeared first on Search Engine Land.
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Webinar: How to avoid digital pollution and focus on your audience
Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale.
Register today for “Has ‘Content’ Become a Dirty Word?” presented by Aprimo.
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Shot Fired Inside Delhi's Holy Family Hospital, 1 Injured
Over 20 Students Rescued After Massive Fire Breaks Out In Lucknow Building
Video: Allahabad University Students Heckle Chief Proctor Over Fee Hike
What is semantic search: A deep dive into entity-based search
Since 2013, Google has been gradually developing into a 100% semantic search engine.
What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings.
This article will help you comprehensively understand what semantic search is.
Google’s road to becoming a semantic search engine
Google’s efforts to develop a semantic search engine can be traced back to 1999 (as seen in this post by the late Bill Slawski). This became more concrete with the introduction of the Knowledge Graph in 2012 and the fundamental change in its ranking algorithm in 2013 (popularly known as Hummingbird).
All other major innovations such as RankBrain, E-A-T, BERT and MUM either directly or indirectly support the goal to become a fully semantic search engine.
By introducing natural language processing (NLP) to search, Google is moving at an exponential rate toward this goal.
Hummingbird: ‘Not strings, but things’ = entities
Hummingbird is the starting signal of Google’s evolution into a semantic search engine.
It was the biggest search query processing and ranking change ever made by Google, affecting over 90% of all searches as early as 2013. Hummingbird fundamentally replaced much of the existing ranking algorithms.
Through Hummingbird, Google was immediately able to include entities recorded in the Knowledge Graph for query processing, ranking and the output of SERPs.
An entity describes the essence or identity of a concrete or abstract object of being. Entities are uniquely identifiable and therefore uniquely meaningful.
Basically, a distinction can be made between named entities and abstract concepts.
- Named entities are real-world objects, such as people, places, organizations, products, and events.
- Abstract concepts are physical, psychological, or social in nature, such as distance, quantity, emotions, human rights, peace, etc.
Before Hummingbird, Google primarily did keyword document matching for ranking and could not recognize the meaning of a search query or content.
What is a semantic search engine?
A semantic search engine considers the semantic context of search queries and content to better understand meaning. Semantic search engines also consider the relationships between entities for returning search results.
In contrast, purely keyword-based search systems only work on the basis of a keyword-text match.
What is semantic search?
Many definitions of semantic search focus on interpreting search intent as its essence. But first and foremost, semantic search is about recognizing the meaning of search queries and content based on the entities that occur.
Semantics = theory of meaning.
But “meaning” is not the same as “intention.” The search intent describes what a user expects from the search results. Meaning is something else.
Identifying meaning can help recognize search intent, but is more of an additional benefit of semantic search.
The role of the Knowledge Graph in Google’s semantic search
Entity-based ranking also requires entity-based indexing. The Knowledge Graph is Google’s entity index that takes into account relationships between entities.
Classic indices are organized in tabular form and, therefore, do not allow for mapping relationships between datasets.
The Knowledge Graph is a semantic database in which information is structured in such a way that knowledge is created from the information. Here, entities (nodes) are related to each other via edges, provided with attributes and other information and placed in thematic context or ontologies.
Entities are the central organizational element in semantic databases, such as Google’s Knowledge Graph.
In addition to the relationships between the entities, Google uses data mining to collect attributes and other information about the entities and organizes them around the entities.
You get an impression of which sources and information Google considers for an entity when you search for it.
The preferred sources, attributes and information vary depending on the entity type. A person entity’s sources are different from an event entity or organizational entity. This impacts the information displayed in a knowledge panel.
The structure of an entity-based index allows for answers to questions that search for a topic or entity that is not mentioned in the question.
In this example, “Australia” and “Canberra” are the entities and the value “capital” describes the nature of the relationship. A keyword-based search engine could not have returned this answer.
Three levels serve as the basis for a Knowledge Graph:
- Entity catalog: All entities that have been identified over time are stored here.
- Knowledge repository: Entities are brought together in a knowledge depot with information or attributes from various sources. This is primarily about merging and storing descriptions and creating semantic classes or groups in the form of entity types. Google generates the data via the Knowledge Vault, where it operates data mining from unstructured sources.
- Knowledge Graph: Entities are linked to attributes and relationships are established between entities.
Google can use various sources to identify entities and their associated information.
Not all entities captured in the knowledge repository are included in the Knowledge Graph. The following criteria could influence inclusion in the Knowledge Graph:
- Sustainable social relevance.
- Sufficient search hits for the entity in the Google index.
- Persistent public perception.
- Entries in a recognized dictionary or encyclopedia or in a specialist reference work.
It can be assumed that Google has recorded significantly more long-tail entities in a knowledge repository such as the Knowledge Vault than in the Knowledge Graph and uses it for semantic search.
By crawling the open internet and through natural language processing, Google is able to carry out scalable entity and data mining independently of structured and semi-structured databases. This provides the Knowledge Vault with more and more information, including on long-tail entities. You can find more about this here.
How does Google work as a semantic search engine?
Google uses semantic search in the following areas:
- Understanding search queries or entities in search query processing.
- Understanding content about entities for ranking.
- Understanding content and entities for data mining.
- Contextual classification of entities for later E-A-T evaluation.
Google search is now based on a search query processor for the interpretation of search queries and the compilation of corpuses from documents relevant to the search query. This is where BERT, MUM and RankBrain may come into play.
In search query processing, the search terms are compared with the entities recorded in the semantic databases and refined or rewritten if necessary.
In the next step, the search intent is determined and a suitable corpus of X content is determined.
Google uses the classic search index as well as its own semantic database in the form of the Knowledge Graph. It is probable that an exchange takes place between these two databases via an interface.
There is a scoring engine consisting of different algorithms based on Hummingbird’s core algorithm. It is responsible for evaluating content and then putting it in an order based on the scoring. Scoring is about the relevance of content in relation to the search query or search intent.
Since Google also wants to evaluate the quality of content in addition to relevance, an evaluation according to E-A-T criteria must also be carried out. You can find out which criteria these could be in 14 ways Google may evaluate E-A-T.
For this E-A-T evaluation, Google must assess the expertise, authority and trustworthiness of the domain, the publisher, and/or author. The semantic entity databases can be the basis for this.
Search results are then freed of duplicates via a cleaning engine and any penalties are taken into account.
What does this mean for semantic SEO?
I read a lot about structured data, the semantic optimization of content and the structure of semantic topical worlds when it comes to semantic SEO.
Yes, it makes sense to show Google that you completely cover certain topics with your content and, therefore, show expertise.
Some patents deal with the comparison of documents’ internal knowledge graphs with the Google Knowledge Graph. The theory here is that a high level of correspondence between the entities used in a text and the relationship structures of the main entity in Google’s semantic database leads to better rankings.
That sounds logical. But let’s be honest, in the end, keyword-based optimization does not differ significantly from entity-based content optimization.
The structure of topical worlds also makes sense, although it has to be said that in times of passage ranking, the following should be considered:
- Up to what extent is a theme broken down into various sub-themes?
- Is separate content produced for each sub-theme?
- Is there only a holistic content asset created?
And structured data…
Yes, structured data can help Google understand semantic relationships, but only until they no longer need it. And that will be soon.
In my opinion, Google is so good at machine learning that they are using structured data to train the algorithms faster.
Let’s take markups for social media profiles as an example. It took only about a year from the time Google recommended its use until they announced they can automatically see social profiles without structured data.
It’s just a matter of time before Google no longer needs structured data.
Structured data is also not a good basis for an evaluation. You either have them or you don’t.
You can count all of this to semantic SEO. However, what I often miss is the global view of entities as publishers and authors. More off-page than on-page signals play a role here. Based on the relationships between authoritative and credible entities, Google wants to determine which domains and authors are the best quality sources for a topic according to E-A-T.
- Who is related to whom?
- Who recommends whom?
- Who hangs out with whom?
Links and co-occurrences from Google can be used as factors for this proximity between authority entities. And by semantic SEO, I also mean optimizing them.
While we’re on the subject of co-occurrence, you should also consider how NLP works when optimizing content. Google uses NLP to identify entities and their context. This works via grammatical sentence structures, triples and tuples made up of nouns and verbs.
That is why we should also pay attention to a grammatical simple sentence structure in semantic SEO. Use short sentences without personal pronouns and nesting. This is how we serve users in terms of readability and search engines.
The future of semantic search: When can a 100% entity-based Google search be achieved?
I think that in the future there will be an increasing exchange between the classic Google search index and the Knowledge Graph via an interface.
The more entities are recorded in the Knowledge Graph, the greater their influence on the SERPs. However, Google still faces the major challenges of reconciling completeness and accuracy.
For Hummingbird’s actual scoring, the document-level entities do not play a major role. Rather, they are an important organizational element for building unweighted document corpuses on the search index side.
The actual scoring of the documents is done by Hummingbird according to classical information retrieval rules. However, on the domain level, I see the influence of entities on ranking much higher. Enter E-A-T.
In the next years, we’ll most likely see the increasing impact of entities in Google search. The new appearance of entity-based searches clearly shows how Google is gradually organizing the indexing of information and content around an entity. This indicates how strongly innovations like MUM follow the idea of a semantic search.
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"Safar, Not Suffer": Delhi Metro's Meme On Shooting Reels Inside Coaches
Wednesday, September 28, 2022
Maharashtra Official, Professor Detained For Seeking Bribe From Student
Webinar: Consumer loyalty trends to watch
As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty.
Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships.
Register today for “Consumer Loyalty Trends to Watch that Make or Break Brand Relationships,” presented by Merkle.
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Meta has just announced 5 new call ad updates
Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post.
1. Get a callback
This feature is currently being tested and gives customers the option to request a callback from a business.
2. Call Ads in Sales Objective
Businesses will now have the option to include call ads as a format under the Sales/Conversions objective in Ads Manager.
3. 60s call in Lead Gen, Traffic, and Sales objectives
Meta has a added a 60-second call optimization option in lead generation, traffic and to-be-released sales ad objectives to allow businesses to optimize their ads to reach people who are most likely to engage in a longer conversation.
4. Pre-call business feature in Ads Manager
Businesses can provide additional context in ads to help educate potential customers to help them make informed decisions before they make a call.
5. In-app calling
Meta is testing a platform calling solution to enable businesses to connect with customers wherever they are browsing and allow them to continue that same experience within the app after the call is complete. Meta says that no call information is captured.
Dig deeper. You can read the blog post from Meta here.
Why we care. Advertisers and brands on Meta such as stores, restaurants, or service-based businesses should make sure their phone numbers, business hours, and answering messages are up to date so they can be reached by potential customers utilizing these new features.
There’s no indication that these new features will increase the number of leads a brand is receiving. As with every new feature, test the optimization and reporting options to ensure they support your goals and conversion objectives.
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Arrested Noida Politician's Wife Accuses BJP MP Of Threatening Her
Manish Sisodia's Aide Vijay Nair Arrested In Delhi Liquor Policy Case
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Tuesday, September 27, 2022
Watch: Garba At Mumbai's Marine Drive Brings Out Flavour Of Navratri
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E-A-T. Automation. Core update. What’s next with Google? Find out at SMX Next.
Staying relevant in an increasingly crowded digital world requires you to focus on and drive the metrics that matter most while staying a step (or two) ahead of your competitors. Search marketers like you know that achieving this level of success requires training with trusted experts who are eager to share what it takes to win.
Join some of the world’s most respected search marketing minds at SMX Next – online November 15-16 – to explore next-level SEO and PPC topics, trends, and tactics… all without leaving your desk, and all for free.
Your free All Access pass unlocks the entire program, featuring 45+ tactic-rich sessions, two exclusive keynote discussions with Google, invaluable live Q&A during Overtime, morning “Coffee Talk” networking discussions, and a personalized Certificate of Attendance.
The agenda will be posted on October 10… in the meantime, click below for your exclusive agenda preview!
Instant on-demand access is included with your free pass – so you can participate any time that fits your schedule. No plane ticket. No expense report. No kidding.
Join the ranks of more than 150,000 search marketers who have trusted SMX to deliver actionable tactics and expert insights that drive measurable results. Secure your free spot now!
The post E-A-T. Automation. Core update. What’s next with Google? Find out at SMX Next. appeared first on Search Engine Land.
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Jiah Khan's Mother Trying To Delay Trial By Insisting It Was Murder: Court
Webinar: The secret to a customer-centric approach with faster ROI
With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.
That’s where AI comes in. Join experts to learn how to help your marketing stand out among the crowd.
Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift.
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4 Of Family Assaulted, Made To Eat Human Excreta Over Witchcraft Suspicion
College Student Sexually Assaulted By Auto Driver In Chennai
Monday, September 26, 2022
Amid Nationwide Raids, Bhupesh Baghel's Warning To Central Agencies
Webinar: Your customer insights can help you thrive in economic uncertainty
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry.
Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.
Register today for “Sink or Swim: 5 Ways to Survive a Struggling Economy,” presented by NetBase Quid.
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Ramlila Celebrations: Delhi Roads To Avoid For Next 10 Days
Google September 2022 Core Update rollout is now complete
Google has confirmed that the September 2022 Core Update – the second core update this year – has completed rolling out.
Released on Sept. 12, it took two full weeks to roll out. And it came three days after the helpful content update finished rolling out on Sept. 9.
Rollout complete. According to Google’s search ranking update page, “The rollout was complete as of September 26, 2022.” The page seems to have been updated about an hour ago.
September 2022 Core Update impact. Based on data from tracking tools, the September 2022 core update hit fast, but was less impactful than previous updates. While there was some rank volatility, the consensus was that it was weaker than past Google core updates.
What to do if you are hit. Google has previously given advice on what to consider if you are negatively impacted by a core update. Google has said you can see some recovery between core updates, but the most significant changes will come following a future core update.
Product Review Update sill rolling out. As a reminder, the September 2022 Product Review Update, released Sept. 20, is continuing to roll out now. We’ll let you know when it’s finished rolling out so you can see what impact, if any, it had on your site.
Why we care. Although the overall impact of this Google core update seems less widespread, sites have been impacted. Now is the time to start digging into your analytics data to see if any pages have lost visibility or rankings – and figure out a plan of action to improve those pages to regain any lost rankings over time.
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15 horrible mistakes even professional online writers make
Writing. Everyone thinks they can do it, no one wants to do it, and it’s never perfect.
We love writing because it stimulates the mind, informs us of something new, and teaches us new ways to think about important topics in our lives.
However, writing can be a difficult skill to master. Even when you think you have, you’ll keep making the same mistakes as when you started.
Likewise, writing requires intense discipline and is not for the wandering or distracted mind.
So the next time you make a mistake or find yourself procrastinating content for a client, don’t sweat it. Even professional writers make some of these common mistakes.
1. Not knowing your target audience
Content requires focus and purpose.
Unfortunately, even as a seasoned veteran in the digital marketing industry, it’s easy to write broad content based on a few high-volume keywords with little relevance.
Writing content without understanding your audience is like throwing money at the wall and hoping it sticks.
Solution
Meet your audience where they surf. Use social listening tools like Hootsuite, examine Reddit forums, and look at other popular blogs/publications in your industry to examine what keywords users use to discuss and research topics in your industry.
In addition, keyword and topic research will uncover various subtopics that users are searching for and want answers to enrich your content.
Bonus tip: If you’re creating content for a client or business and want to excite them, focus on their top ROI products and services first. Find those money keywords with high relevance and low competition to create content that speaks to their audience and gains them traffic quickly.
2. Thinking too narrow
Writing quick blog posts around a single keyword may fulfill your client’s needs, but it most likely won’t net them much return on their investment. If your content thinks too narrow or fails to provide any unique perspective or educational value, it’s just as valuable if you never wrote it in the first place.
Solution
If you’re calling yourself a professional writer, you need to produce high-quality content. Research high-ranking content in your field and find new ways to provide additional insight or personal tips to enrich content.
It’s easy to regurgitate the same content as everyone else, but if you want to move the needle with your content, you’ll need to think outside the box.
3. Having a boring headline
There’s nothing more frustrating than failing to gain any traction on a piece of content you worked incredibly hard and long on.
Often, the problem isn’t your content; it’s your headline.
Solution
To garner clicks on your content, you’ll need to first research what keywords drive clicks and traffic. From there, I follow a simple formula for most of my headlines:
- Keep titles to an appropriate length (55-60 characters).
- Insert relevant keyword toward the front of the title.
- Provide a solution or reason for reading (e.g., Become a Better Writer Today).
- Use power words to entice clicks.
4. Not having a strong hook
The two most common reasons people click on content are for quick answers and stories. So, ideally, your headers should provide quick answers to subtopics and your opening has a strong hook to pull the reader into your piece.
Like a headline, your hook will determine whether or not you get clicks for content.
Solution
Make an impression on the reader. Easier said than done, right? But the point is to avoid going straight into a story or description. You need to give the reader a reason to read your post.
While there is no hard and fast rule for writing hooks, here are a few general tips:
- Cite a wild statistic. (e.g., Did you know that 50% of writers don’t even know how to write hooks?)
- Make a surprising or controversial statement.
- Ask a thought-provoking question.
- Start a story in medias res.
- Use an insightful quote.
Bonus tip: Use your first one or two paragraphs to lead people into a story. In certain cases, you might not dive into the details of your content until the first body paragraph.
5. Not optimizing your header and meta tags
I often come across several articles on highly reputable publications with unoptimized header tags or one-word lists that provide minimal context. Optimizing header tags allow readers to scan your article and find the right subtopics they’re researching.
Furthermore, optimizing header tags allows Google to direct users from an answer box to the highlighted portion of your webpage.
Solution
Find a seed keyword and then add question phrases to answer specific subtopic questions on Google SERPs.
Additionally, create subtopics for any related long-tail keywords. For example, if you write about motorcycles, listing out specs, like the suspension and motor, in specific sections with optimized keywords will give users the exact information they’re looking for and tell them where to find it.
Bonus tip: Take a note from the pyramid writing style of journalism. Start with the main topic at the top of your article, then write specific sections of your article with subtopics that relate to the main topic.
6. Not making content scannable
Good content should be easily scannable and consumable.
Most people will bounce right off a page that contains large run-on paragraphs and scrolls for a mile.
Solution
Make content less intimidating by breaking paragraphs up with images, videos, infographics, spaces and well-optimized headers.
Experiment with multimedia where it would make more sense to tell a story or explain a specific topic.
People are typically visual and kinesthetic learners, so find ways to appeal to those learning styles without inundating them with large paragraphs.
7. Failing to invest enough in editing
According to Stephen King, about 10% of writing is editing, but I’ve heard some authors say it’s a lot more. Realistically, any error you make in writing should be attributed to your editing. For this reason, writers need to master the editing process.
Solution
Ever heard the phrase “work smarter, not harder?” When I say invest more time in editing, I’m not talking about devoting more time or spending more money; I mean optimizing the process.
Pass your editing to another team member and get some fresh eyes on a piece.
Bonus tip: Wait a day or two and then quickly edit a draft so that you have an entirely fresh perspective on a topic. This strategy will make the editing process more efficient and less cumbersome.
8. Using complex jargon and words
This point relates to not knowing your audience, but it's a mistake that we're all guilty of making as writers and SEO professionals.
Using overly complex jargon and language can be difficult for readers to interpret and follow along with your content. If readers need to constantly Google every other word or phrase you're saying, they'll quickly grow bored and irritated.
Solution
Always substitute complex words with simple language. Ideally, you should be writing for an audience with the vocabulary of a 5th or 6th grader to make content easy to consume and retain.
Bonus tip: If you're forced to use jargon, explain it, link it to another page on your site, and spell out any acronyms.
9. Making content too long
One of the hardest habits for long-time writers to kick is creating lengthy sentences and paragraphs. Unfortunately, we all have a natural impulse to say as much as possible or over-explain our points at the risk of overwhelming our audience.
I always recommend limiting the wording of online content to its medium. For example, blog posts don't need to be over 2,500 words – save that content for an ebook!
Solution
Depending on the medium, paragraphs in blog posts should only be one to three sentences at most. Additionally, if you're not writing an evergreen guide, keep subtopics short and sweet, saving content for each subtopic on a separate post!
Bonus tip: Take some inspiration from Hemmingway and his infamous iceberg theory. In some cases, your content can be simple and doesn't need to explain every argument. For example, most readers understand why "content is king" and don't need a paragraph reinforcing this point.
10. Not providing a clear call to action
Realistically, your content should provide solutions or next steps to motivate your readers toward a desired action. However, if you don't include a clear call to action (CTA) or related content on your website, you could risk losing website visitors forever.
Solution
Give readers a reason to stay on your site or interact with your writing more. Offer a newsletter signup link at the end of an article or provide a CTA button that leads to a sale or consultation if you're writing for a business.
Bonus tip: Create a drip campaign for readers who sign up for your newsletter using related content that eventually leads them to purchase something from your website.
11. Failing to properly interlink between content
You should always provide relevant links throughout your content to build authority on your website. Additionally, interlinking also increases website time on page and increases your website's likelihood of a conversion.
Solution
Use your favorite organic research tool like Semrush to find your top-performing/highest ROI pages and insert links in your content relevant that reinforce the main topic of the article.
Bonus tip: Form content clusters around main topics and provide supporting links to subtopics on separate pages that interlink with each other. For example, suppose you have a top-navigation page for content marketing and a supporting page on link building. In this case, insert links in both pages of content to link between each other.
12. Forgetting to promote your content
On the flip side, most professional writers are often lazy when it comes to promoting their content. Unless you have an established audience on social media or your blog, your content's reach won't go far without links and shares.
Solution
Build links to your content by reaching out to other authors who have written about similar topics and asking for a link. In addition, there are several ways to build links to your site and specific content pages, such as guest posting, content syndication, reaching out to influencers, etc.
The goal is exposure, which will drive relevant metrics to your site and help it rank for various keywords.
Bonus tip: Advertise your content on sites like Facebook and Twitter to help put your content directly in front of your targeted audience. Sure, many people are skeptical of ads on social media, but if your content is good, it will drive engagement.
13. Not reviewing content
If we're not tracking the performance of our content after it's written, we're not gaining any insight into what we're doing wrong.
Solution
Use Google Search Console, Google Analytics, or your favorite organic research tool to see which content is driving traffic to your site and which is not generating clicks. Compare this data to its keyword ranking and identify areas where meta tag optimizations, different keywords, or adding multimedia could give your content an edge over the competition.
Content is a serious investment, so track its performance to get the best return out of your investment.
Bonus tip: Consider repurposing content by updating it to modern standards or adding video or infographics to content to help it rank organically again.
14. Spending too much time on one piece
Time management is one of the hardest skills for a writer to master. Depending on the length and topic of a piece, you could spend hours working on a single piece.
As a writer, your living is based on your work output. So how do you improve your output and spend less time on each piece without sacrificing quality?
Solution
Optimize your process with a few helpful hints:
- Block off a specific time in your day for writing.
- Set a goal for each piece of content, along with times to hit.
- Create a separate space in your home office for writing.
- Hone your craft by constantly writing (not when you're in the mood).
- Create a template and then go in and fill in the blanks.
- Eliminate any distractions in your workspace.
Bonus tip: Find your flow state. Everyone has a way to enter a flow state of total concentration and focus. Meditate or listen to music if it helps you get into that flow state.
15. Not reading enough
I find that very few professional writers don't read, but it's still a helpful reminder that you're not reading enough.
Reading is like weight lifting for a writer; it helps strengthen those brain muscles and form new neural pathways.
In addition, reading more about your industry and the topics you're writing about will make you a topical authority and increase your credibility.
Solution
Set aside time each day or every other day for reading. I often block off some time during my lunch hour to read from my favorite publications, like Search Engine Land, so I'm always informed of the latest news in the SEO industry.
Bonus tip: Practice different forms of writing to improve your writing. For example, try writing about new topics, writing fiction, or writing for different formats like newsletters or press releases. This helps keep the mind fresh, and you'll never get bored of writing.
All professionals make mistakes, but most of them are not published online for the whole world to see. However, your work will only improve if you go back to basics from time to time and refresh your writing knowledge.
This is why I read William Zinsser's "On Writing Well" almost annually to hone my writing skills and get back to the basics.
However, the best way to overcome these mistakes is to keep writing. Never feel discouraged because even the most seasoned writers make mistakes constantly.
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TikTok video descriptions now have a 2,200 character limit
TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters.
What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more searchable.
Early reactions. Some people on Twitter aren’t too thrilled with the update. Ash-win Fern-&-es posting “But no one really reads the description there. Would be helpful for some to add more hashtags though.” Grady Hopper says “I don’t get why this matters 95% of most people’s views probably come from fyp not search.” FYP is TikTok’s “For You” Page, where they show users suggestions of accounts to follow and videos to watch.
TikTok, the new Google. Though the general reaction here is “meh,” some people see the value in longer captions for optimizing SEO. In response to tweets saying that nobody reads the descriptions, Rhayven J says “Even if they don’t, the algorithm will. If folks know SEO, then this is a huge game changer.”
TikTok is known for trying to replace Google search among its Gen Z users. This latest update could be a step in that direction.
Why we care. If you’re using TikTok as part of your social or ad strategy, have your copywriters on standby and take advantage of the new 2,200 character limit. Don’t forget to keep SEO and Helpful Content best practices in mind when creating your new captions
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Content API for Shopping and Google Ads API updated for country targeting
Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun.
Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including:
For Google Ads
- Any Google Ads account can set the
feed_labelfield inShoppingSettingfor Shopping and Performance Max campaigns. You can set feed_label in the Google Ads UI and the Google Ads API.
For Merchant center
- As of September 14th, 2022 we‘ve started the gradual rollout of feed labels in the Merchant Center UI. When this feature is enabled in the UI, merchants will be able to create a new feed with feed label set to any valid string.
In the Content API:
- Products that have only feedLabel, and not targetCountry, if they were added in the Merchant Center UI.
- Products with feed labels that aren’t two-letter country codes.
API behavior summary. Additionally, the following is a clarification from Google about the current API behavior for feedLabel:
- Insertion: You can only call
Products.inserton products with a matching feedLabel and targetCountry. Currently, Products.insert might return an error if you don’t provide a matching targetCountry. This behavior hasn’t changed if you continue to use only targetCountry. - Targeting: If you set feedLabel to a valid 2-letter CLDR territory code, you must still set the shipping attribute of the products resource to the same country in order to target that country. For example, if you set a new feedLabel to “US”, you must also set the
countryfield in the shipping attribute to “US”. If you don’t set both fields, the product might not be eligible to serve in that country. You can configure targeting for an entire feed in the Merchant Center UI. - Get/List: When you use Products.list or Products.get, you might see products that only have feedLabel (and not targetCountry) set if they were added in the Merchant Center UI.
- Product IDs: Once a feedLabel is set for a product it becomes part of the product Id. This means you can’t modify the feedLabel for that product (this is similar to how language works). If you wish to change the feedLabel you will need to create a new product with a different product Id.
Coming next. Google says that once the rollout of feed labels is complete, they will accept Products.insert calls with feedLabel set to any string. targetCountry will be optional.
For datafeeds, the datafeeds resource will be updated to include feedLabel in the Content API for Shopping.
Dig deeper. You can read the full announcement from Google here.
Why we care. If you’re a developer and you’re using APIs for content or shopping campaigns, you’ll no longer have to set a target country, but instead use the feedLabel in its place. You can opt-in or out of these features,
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New Google issue may affect ad serving
It’s just not Google’s week… or month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said.
Is this related to the other Ads Manager issues they’ve reported this month? We’re not sure. The Tweet is too vague to know what specifically is happening.
This sounds familiar. Just yesterday we reported on other outages and “updates” from Google affecting publishers. This new issue could be related, but again, we’re not sure. Check that out here.
Why we care. The constant outages and issues from Google are getting a little out of hand, don’t you think? Maybe it seems like a lot because we report on them, but, correct me if I’m wrong, we don’t see this many issues from Facebook or Instagram, or even Microsoft for that matter.
Google’s Googleyness here is lacking.
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