Friday, December 31, 2021

Thursday, December 30, 2021

Google Search Console products rich result report error handling updated

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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Wednesday, December 29, 2021

Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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4 tips for creating visually stunning display ads

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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Tuesday, December 28, 2021

Google now lets you place products at the top of your local and maps listing

Google Business Profiles now let’s you mark a product as special to pop it to the top.

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

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Saturday, December 25, 2021

Google Ads not serving fully on Gmail

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

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Thursday, December 23, 2021

Wednesday, December 22, 2021

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

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Microsoft Advertising CVP Rik van der Kooi announces departure

Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

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