Saturday, October 30, 2021

Thursday, October 28, 2021

Facebook is now Meta: Tech giant announces rebrand

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

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Whether Google manipulated AMP or not, it’s a great time to reassess using it

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

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Instagram opens Stories link sticker to all users

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.

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Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.

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Google reduces the unique product identifiers enforcement on free product listings

Instead of removal from Google Search, your products may still show up but the performance will be limited.

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Wednesday, October 27, 2021

In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester

The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.

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YouTube ads are the breakout star of Google’s Q3 earnings report

While shoppers are returning to physical stores, the company’s also seeing ‘strong growth in local shopping queries’ at the same time.

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